Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Marketing
Verified by IMPARC
Prof. (Dr.) Nikhil Monga
Professor and Dean – Management, Management Studies · Rayat Bahra Professional University (RBP University), Hoshiarpur, Punjab, India · Hoshiarpur
IMPARC ID IMP-MM-MGMT-PB-IN-2026-2356
Member since 2026
Expertise
- Consumer Behavior & Theory
- Digital Marketing
- Entrepreneurship
- Financial Technology
- International Business
- Marketing Analytics
- Marketing Strategy
- Sales & Marketing
Mentorship offered
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Statistical Analysis
- Data Insights
- Scientific and Technical Research
- Market Research
- Secondary Data Collection
- User Research
- Business & Legal Writing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Prof. (Dr.) Nikhil Monga is a seasoned academician, researcher, digital marketing strategist, and management leader with over 15 years of experience in academia and industry. He specializes in International Business, Social Media Marketing, Consumer Behaviour, Branding, Digital Marketing, Hospitality Management, and Service Marketing. He has held leadership positions including Dean, Assistant Dean, HOD, and Professor at reputed universities such as SGT University, CGC University, CT University, and Lovely Professional University. He has guided multiple Ph.D. scholars, published extensively in Scopus and UGC-indexed journals, contributed book chapters, chaired international conferences, and actively participated in entrepreneurship development, digital transformation, and research methodology training programs.
Publications 12
Journal articles
- Monga, Nikhil; Mohd Farhan (2019). A Study on Consumer Intention to Pay Premium Price for Organic Food. International Journal of Public Health Research and Development.Scopus
- Monga, Nikhil et al. (2020). Effect of Digital Marketing Campaigns on Youth – Related to Social Advertisements. International Journal of Recent Technology and Engineering (IJRTE).Scopus
- Monga, Nikhil et al. (2020). Construction of an Auto Service Quality Scale. Test Engineering and Management.Scopus
- Monga, Nikhil; Suprabhat (2022). A Study on the Impact of Discount and Odd-Even Pricing Strategy on the Purchase Intentions of OTT Media Users in India. IITM Journal of Business Studies.Scopus
- Thakur, J. & Monga, N. (2022). Experience and Satisfaction of Tourists over Agritourism in Himachal Pradesh. Journal of Positive School Psychology.Scopus
Books
- Global Trends, Practices & Challenges in Hospitality Management. Not Mentioned.ISBNNot Mentioned
Book chapters
- To Study the Customer Perception and Attitude towards the Eco Friendly Hotels in Uttarakhand. In Hospitality and Tourism Industry amid COVID-19 Pandemic. Eureka Publication.
- (2025). Reimagining Service Quality and Consumer Satisfaction in Food and Grocery Retailing: Preparing for the Modern Transformation. In Marketing in the Metaverse: Strategies for the Virtual Frontier. Bentham Science.
Conference papers
- Volatile Consumer Behavior and Marketing. International Conference on Volatile Consumer Behavior and Marketing, Indexed.
- (2022). Marketing 5.0: Opportunities and Challenges. 9th IBS Conference on Marketing & Strategy, IBS Hyderabad, IFHE University.Peer-reviewed (not in the indexes above)
- (2021). Research, Innovation, Collaboration and Contribution. National Conference on Research, Innovation, Collaboration and Contribution, Garden City University.Peer-reviewed (not in the indexes above)
- (2015). Tourism and Hospitality: Beyond the Agenda of One Billion Tourists, One Billion Opportunities – HOSTOCON 2015. HOSTOCON 2015, Panjab University, Chandigarh.Peer-reviewed (not in the indexes above)
Experience
-
Professor and Dean
Rayat Bahra Professional University (RBP University), Hoshiarpur, Punjab, India
01/04/2026 - Present (current)
-
Professor and Dean
SGT University, Gurugram, Haryana, India
01/09/2025 - 31/03/2026
-
Professor and Dean
CGC University, Mohali, Punjab, India
01/08/2023 - 25/08/2025
-
Professor and Assistant Dean
CT University, Ludhiana, Punjab, India
06/06/2022 - 31/07/2023
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Associate Professor
Lovely Professional University, Jalandhar, Punjab, India
03/02/2014 - 31/05/2022
Education
-
2022
eDiploma in Sustainable Business Strategy, Business Strategy
Harvard Business School Online, Boston, Massachusetts, USA
-
2017
Ph.D., Management
Uttarakhand Technical University, Dehradun, Uttarakhand, India
-
2009
MBA (International Business), International Business
Institute of Law and Management Studies, Gurgaon, Haryana, India
-
2006
B.Sc. (Electronics), Electronics
M L N College, Yamuna Nagar, Haryana, India
Supervision & projects
- Completed
Thesis · Hospitality, Tourism and Service Marketing Research
2025
- Completed
Dissertation · Digital Marketing, Branding and Consumer Behaviour Studies
Various Universities
- Completed
Funded project · Research on ICT, Knowledge Acquisition, Innovation and Sustainable Growth in Agripreneurial Context
AIP Conference Proceedings · Research Contributor · 2025
Awards
-
Guided Multiple Ph.D. Scholars
Research & Academic Boards · Ongoing
-
Dean – Management
University Administration · 2023 - 2026
-
Session Chair – International Hospitality & Tourism Research Conference
Conference Committee · 2021
-
Technical Session Chair – International Conference on Digital Transformation
Conference Organizing Committee · 2023
-
Editorial Board Memberships in International Journals
Journal Editorial Boards · Ongoing
Events & training
- 01/02/2021 - 06/02/2021
Short Term Training Program · AICTE
Enhancing Emotional Intelligence in Academicians to Connect with Next Generation Students
- 05/04/2021 - 17/04/2021
Faculty Development Program (FDP) · Faculty of Management Studies & New-Gen IEDC, MRIIRS
Entrepreneurship Development
- 23/03/2021 - 29/03/2021
Faculty Development Program (FDP) · Gurukul Kangri University, Haridwar
Teaching and Collaborative Learning for Business Education
- 25/10/2010 - 27/10/2010
Faculty Development Program (FDP) · Maharaja Agarsen Institute of Management and Technology, Jagadhari
Research Methodology and Data Analysis using SPSS 18.00
- 15/07/2015
Faculty Development Program (FDP) · Lovely Professional University, Jalandhar
Business Operations & Strategy Simulation – BOSS
More mentors in Consumer Behavior & Theory
-
-
Dr. Martin L. Bhoompag
Senior Assistant Professor, Management Studies
-
Dr. Abhijeet Vikramadtiya Tiwari
Assistant Professor, Business Administration