Dr. Vrunda J. Mehta
Assistant Professor & Principal In-Charge, Finance
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Dr. Martin L. Bhoompag
Senior Assistant Professor, Management Studies · Anurag University, Hyderabad, Telangana, India · Hyderabad
IMPARC ID IMP-MM-MGMT-TG-IN-2026-2420
Member since 2026
Expertise
- Business Education
- Business Intelligence
- Business Operations
- Business Statistics
- Business Strategy
- Consumer Behavior & Theory
- Digital Marketing
- Entrepreneurship
- Financial Technology
- Human Resources
- International Business
- Marketing Analytics
- Marketing Strategy
- Project Management
- Risk Management
- Small Business
- Business
- Sales & Marketing
Mentorship offered
- Financial Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Gap Analysis
- Market Research
- Secondary Data Collection
- Feasibility Study
- Business & Legal Writing
- General Proofreading & Editing
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. Martin L. Bhoompag is an accomplished academician, management educator, researcher, trainer, consultant, and academic administrator with over 15 years of experience in higher education and more than 15 years of prior corporate leadership experience across insurance, consumer electronics, direct-to-home services, and sales management. He is currently serving as Senior Assistant Professor in the School of Management at Anurag University, Hyderabad, where he teaches MBA, BBA, B.Tech, and MCA students. His academic expertise spans Marketing Management, Consumer Behaviour, Services Marketing, Digital Marketing, Social Media Marketing, Entrepreneurship Development, Business Economics, Business Law, Project Management, and Human Resource Management. He has held several academic leadership positions including In-Charge Principal, Head of Department, Accreditation Coordinator, Innovation Cell In-Charge, and Examination Coordinator. He has actively contributed to NAAC and NBA accreditation initiatives and has published research in areas such as insurance, digital marketing, bancassurance, green marketing, CRM, financial services, and consumer behaviour. He has been recognized with multiple awards including Best Teacher Award, Best Management Teacher Award, and cash awards for achieving outstanding academic results.
Publications 20
Journal articles
- Martin L. Bhoompag (2023). A Study on Consumer Perception towards Life Insurance Products in India. International Journal of Research in Commerce & Management.Peer-reviewed (not in the indexes above)
- Martin L. Bhoompag (2022). Digital Marketing Strategies and Consumer Buying Behaviour: Emerging Trends in India. International Journal of Marketing Research.Peer-reviewed (not in the indexes above)
- Martin L. Bhoompag (2021). Bancassurance: A Strategic Distribution Channel for Insurance Services. Journal of Insurance and Financial Services.UGC-CARE
- Martin L. Bhoompag (2020). Green Marketing Practices and Consumer Awareness in India. International Journal of Business and Management Studies.Peer-reviewed (not in the indexes above)
- Martin L. Bhoompag (2019). Customer Relationship Management in Life Insurance Sector. Asian Journal of Management Research.Peer-reviewed (not in the indexes above)
Books
- (2023). Principles of Marketing Management. Academic Publishing House.ISBNAvailable with Publisher
- (2022). Consumer Behaviour and Marketing Applications. Academic Publisher.ISBNAvailable with Publisher
- (2021). Insurance Management in India. Academic Publisher.ISBNAvailable with Publisher
- (2022). Digital Marketing and Business Growth. Academic Publisher.ISBNAvailable with Publisher
- (2020). Business Economics for Management Students. Academic Publisher.ISBNAvailable with Publisher
Book chapters
- (2023). Consumer Perception towards Life Insurance Products. In Contemporary Issues in Insurance Management. Academic Publisher.
- (2022). Digital Marketing and Consumer Engagement. In Digital Business Transformation. International Academic Publisher.
- CRM Strategies in Service Industries. In Customer Relationship Management Practices. Academic Publisher.
- (2020). Green Marketing and Sustainable Consumer Behaviour. In Sustainable Business Practices. International Publisher.
- (2019). Bancassurance and Financial Inclusion. In Financial Services Marketing. Academic Publisher.
Conference papers
- (2023). Consumer Perception towards Life Insurance Products in India. National Conference on Emerging Trends in Financial Services, Management Research Forum.Other
- (2022). Digital Marketing and Consumer Behaviour in the Post-Pandemic Era. International Conference on Digital Business, Academic Research Association.Other
- (2021). Role of Bancassurance in Insurance Penetration. National Conference on Insurance and Banking, Business Management Institute.Other
- (2020). Green Marketing and Sustainable Consumption Patterns. International Conference on Sustainable Business, Management Education Forum.Other
- (2019). Customer Relationship Management in Insurance Sector. National Management Conference, Professional Management Association.Other
Experience
-
Senior Assistant Professor
Anurag University, Hyderabad, Telangana, India
2025 - Present (current)
-
Senior Assistant Professor
Guru Nanak Institutions Technical Campus, Hyderabad, Telangana, India
2023 - 2025
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Assistant Professor
St. Joseph's Degree & PG College, Hyderabad, Telangana, India
2019 - 2023
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Associate Professor
Sphoorthy Engineering College, Hyderabad, Telangana, India
2013 - 2018
-
Senior Assistant Professor / In-Charge Principal
Avanthi Institute of PG Studies, Hyderabad, Telangana, India
2011 - 2013
Education
-
Completed
Pre-Ph.D. Coursework, Research Methodology, Sales & Distribution Management, International Marketing, Risk Management & Insurance
Jawaharlal Nehru Technological University, Hyderabad, Telangana, India
-
Completed
MBA, Marketing Management
University College of Commerce & Business Management, Osmania University, Hyderabad, Telangana, India
-
Completed
PGDCP, Computer Applications
Institute of Management and Computers (SIMCO), Hyderabad, Telangana, India
-
Completed
B.Sc., Mathematics, Physics & Chemistry
MVS College, Mahabubnagar, Telangana, India
Supervision & projects
- Completed
Thesis · Consumer Perception towards Insurance with Special Reference to Life Insurance Products – A Study of Select Indian Insurance Companies
2025
- Ongoing
Thesis · Consumer Behaviour and Bancassurance Adoption in India
2022
- Completed
Dissertation · Green Marketing Practices and Consumer Awareness
Avanthi Institute of PG Studies, Hyderabad, Telangana, India · 2018
- Completed
Dissertation · Social Media Marketing and Consumer Purchase Behaviour
Jagruthi Degree & PG College, Hyderabad, Telangana, India · 2019
- Completed
Funded project · Consumer Perception towards Life Insurance Products in India
Doctoral Research Project · Principal Researcher · Principal Researcher
- Completed
Funded project · Digital Marketing Impact on Banking Consumers
Institutional Research Initiative · Researcher · 2020-2021
- Completed
Funded project · Emerging Trends in Health Insurance in India
Academic Research Initiative · Researcher · 2017
- Completed
Funded project · Green Marketing Challenges and Opportunities in India
Green Marketing Challenges and Opportunities in India · Researcher · 2017
- Completed
Funded project · Customer Relationship Management in Life Insurance Marketing
Academic Research Initiative · Researcher · 2016
Awards
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Best Teacher Award
Institution Management · 2016-2017
-
In-Charge Principal
Institution Management · 2013
-
Head of Department
Institution Management · 2010
-
Best Management Teacher Award
Academic Institutions · Multiple Years
-
Cash Award for 100% Results
Institution Management · Multiple Years
Events & training
- 2024
Workshop · Guru Nanak Institutions Technical Campus
AI Applications in Digital Marketing
- 2024
SeminarSeminar · MSME Development Institute
MSME Development and Entrepreneurship Promotion
- 2023
Faculty Development Programme · NAAC / NBA Academic Development Centre
Outcome-Based Education and Accreditation Practices
- 2022
Faculty Development Programme · JNTU Hyderabad
Research Methodology and Academic Writing
- 2021
Faculty Development Programme · AICTE Training and Learning Academy (ATAL)
Digital Teaching Learning and Educational Technology
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