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Dr. Vrunda J. Mehta

Assistant Professor & Principal In-Charge, Finance · Shree G. L. Kakadia College of Commerce and Management, Bhavnagar, Gujarat · Bhavnagar

IMPARC ID IMP-MM-MGMT-GJ-IN-2026-2296

Member since 2026

Expertise
  • Accounting
  • Behavioural Economics
  • Business Education
  • Financial Technology
  • Investment Management
  • Personal Finance & Budgeting
  • Higher Education
Mentorship offered
  • Financial Consulting
  • Business Strategy Consulting
  • Scientific and Technical Research
  • Market Research
  • Technical Writing

Mode: Hybrid · Capacity: 3–5 researchers

Academic links

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About

Dr. Vrunda J. Mehta is a dynamic academic leader and finance professional with expertise in financial literacy, financial management, and behavioral finance. Currently serving as Assistant Professor and Principal In-Charge at Shree G. L. Kakadia College of Commerce and Management, she combines academic excellence with strong leadership and institutional management capabilities.

Her doctoral research focuses on financial literacy, financial behavior, and financial well-being among middle-class families, supported by extensive empirical data analysis. She is UGC-NET qualified and has contributed significantly to academic research through multiple publications and conference presentations.

With strong skills in strategic planning, student mentoring, and academic administration, Dr. Mehta actively contributes to institutional development, faculty training, and student career advancement initiatives.

Publications 19

Journal articles

  • Dr. Vrunda J. Mehta An Empirical Study on Impact of COVID-19 on Financial Management and Financial Well-being among Middle-Class Families of Gujarat. International Journal of Advanced and Innovative Research (IJAIR).
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta A Descriptive Study on Recent Investment Avenues for Individuals in India. International Journal of Advanced and Innovative Research (IJAIR).
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta An Empirical Study on Factors Affecting Financial Literacy and its Effect on Investment Behavior among Individuals in India. Saarth E-Journal of Research.
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta An Empirical Study on the Effect of Fintech Education on Students’ Adoption of Financial Technologies. SOHAM – International Multidisciplinary Peer Reviewed Research Journal.
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta An Empirical Study on the Relationship between Financial Literacy and Financial Well-being among Households. INSPIRA – Journal of Modern Management & Entrepreneurship (JMME).
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta A Study on Financial Inclusion within the Indian Context. International Ayudh.
    Peer-reviewed (not in the indexes above)
  • Dr. Vrunda J. Mehta A Descriptive Study on Financial Literacy in India. SURABHI – International Peer Reviewed Refereed Journal.
  • Dr. Vrunda J. Mehta The Impact of Behavioral Biases on Retail Investor Decision in Digital Trading Platforms. Research Matrix – Peer Reviewed & Refereed International Multidisciplinary Journal.
    Peer-reviewed (not in the indexes above)

Conference papers

  • (2024). The Impact of Behavioral Biases on Retail Investor Decision in Digital Trading Platforms. Multi-Disciplinary International Conference on Sustainable Development Goals on Higher and Technical Education-2023, IQAC, Shree Swaminarayan College of Computer Science, Bhavnagar.
  • (2024). Analysing the Barriers to Entrepreneurship for Women and Minority Groups and the Role of Training Programs in Addressing these Challenges. National Conference on Sustainability, Inclusiveness and Social Entrepreneurship, Shanti Business School, Ahmedabad.
  • (2024). Financial Literacy and Attitude towards Money among Undergraduate Students: A Comparative Study across Different Academic Disciplines. 75th All India Commerce Conference, Pacific Academy of Higher Education and Research University & Govind Guru Tribal University.
  • (2024). An Empirical Study on the Effect of Fintech Education on Students’ Adoption of Financial Technologies. International Conference on Multi-Disciplinary Contributions of Higher Educational Institutes in VIKSIT BHARAT @2047, DNP Arts and Commerce College, Deesa.
  • (2024). Assessing the Trajectory of Digital Payment Transactions in India: A Comprehensive Analysis of Emerging Opportunities, Persistent Challenges and Actionable Strategies. 15th International Conference on Innovative Technologies in Business and Economy for Sustainable Development: Industry 5.0, Faculty of Management, Pacific University, Udaipur.
  • (2024). A Descriptive Analysis of the Relationship between Price and Emotional Well-being in Consumer Choices. International Multidisciplinary Conference on Emerging Trends in Sustainable Development, Shree Balvant Parekh Trust, Mahuva.
  • (2023). Bridging the Financial Gap through Artificial Intelligence and Machine Learning. International Conference on NEP 2020: Expanding Horizons in Higher Education, Department of Commerce & Management, Bhakta Kavi Narsinh Mehta University.
  • (2022). A Descriptive Study on Recent Investment Avenues for Individuals in India. One Day National Level Multidisciplinary E-Conference on Industrial Revolution 4.0, University of Mumbai & Shree L. R. Tiwari Degree College.
  • (2021). An Empirical Study on Impact of COVID-19 on Financial Management and Financial Well-being among Middle-Class Families of Gujarat. One Day National Level Multidisciplinary E-Conference "Digital: Space, Innovation & Transformation", University of Mumbai & Indian Accounting Association.
  • (2021). An Empirical Study on the Factors Affecting Financial Literacy and Its Effect on Investment Behavior among Individuals in India. International Multidisciplinary Virtual Conference-2021, K. R. Doshi Group of Colleges & MKBU.
  • (2020). An Empirical Study on the Relationship between Financial Literacy and Financial Well-being among Households. National Conference on Latest Advancement and Future Trends in Commerce & Management, K. R. Doshi Group of Colleges & MKBU.

Experience

  1. Assistant Professor & Principal In-Charge

    Shree G. L. Kakadia College of Commerce and Management, Bhavnagar, Gujarat

    Oct 2021 - Present (current)

  2. Assistant Professor

    Swami Sahjanand College of Commerce and Management, Bhavnagar, Gujarat

    Jul 2020 - Mar 2021

  3. Lecturer

    K. R. Doshi College, Bhavnagar, Gujarat

    Dec 2018 - Jun 2020

  4. Visiting Faculty

    Lakshya – Crafting Chartered Accountants

    Feb 2020 - Sep 2021

  5. Communication Trainer

    Triumph Academy

    Feb 2020 - Sep 2021

  6. Career Counselor

    Prakshal IT Academy

    Jul 2018 - Nov 2018

  7. English Teacher & Communication Trainer

    Airlines Educational Institute

    Jan 2015 - Feb 2016

Education

  • 2020 - 2023

    Ph.D., Commerce / Finance

    Bhakta Kavi Narsinh Mehta University, Dungarpur, Gujarat

  • 2016 - 2018

    M.com, Commerce

    The KPES College (Affiliated to MKBU), Bhavnagar, Gujarat

  • 2019

    Diploma, Taxation and Law Practices

    Maharaja Krishnakumarsinhji Bhavnagar University, Bhavnagar, Gujarat

Supervision & projects

  • Dissertation · An Empirical Study on Financial Literacy, Financial Management and Financial Well-being among Middle Class Families of Gujarat

    Bhakta Kavi Narsinh Mehta University · 2023

    Completed

Awards

  • UGC-NET Qualified (Twice)

    University Grants Commission · 2019, 2020

  • IELTS Certification (Band 7.5)

    International Testing Authority

Events & training

  • Workshop · ESSGEE DIGISKILLS

    One Month National Level Workshop on SPSS – Statistical Software for Data Analysis

    1 Month
  • Workshop · Ahmedabad Management Association

    Workshop on Preparing for Your Doctoral Research (PhD)

  • Webinar · UGC – Human Resource Development Centre, Gujarat University

    UGC Sponsored Online Webinar on Ethics & Research

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