Prof. Dr. Adalarasu B
Professor, Management Studies
Verified by IMPARC
Dr. Abhijeet Vikramadtiya Tiwari
Assistant Professor, Business Administration · Symbiosis University of Applied Sciences, Indore, Madhya Pradesh, India · Indore
IMPARC ID IMP-MM-MGMT-MP-IN-2026-2473
Member since 2026
Expertise
- Business Analytics
- Data Analysis
- Business Strategy
- Consumer Behavior & Theory
- Digital Marketing
- International Business
- Marketing Analytics
- Marketing Strategy
- Business
- Sales & Marketing
- Travel & Tourism
Mentorship offered
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Scientific and Technical Consulting
- Statistical Analysis
- Data Visualization
- Predictive Modeling
- Data Insights
- Gap Analysis
- Scientific and Technical Research
- Market Research
- Systematic Literature Review
- Feasibility Study
- General Proofreading & Editing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: 1–3 researchers
Academic links
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About
Dr. Abhijeet Vikramaditya Tiwari is an accomplished academician and researcher specializing in Marketing, Consumer Psychology, Digital Marketing, and Tourism Studies. Currently serving as an Assistant Professor at Symbiosis University of Applied Sciences, Indore, he is actively involved in teaching, research, academic administration, and AACSB/NBA accreditation initiatives.
A NET-JRF qualified scholar with a Ph.D. in Marketing and Consumer Psychology, he has authored 8+ research papers in Scopus, Web of Science (WoS), and ABDC-indexed journals , with several additional manuscripts under review. His scholarly contributions focus on consumer behaviour, memorable tourism experiences, sustainability, and digital marketing. He has also contributed to book chapters, presented research at prestigious national conferences including IIM Ahmedabad and IIM Lucknow, and actively promotes research excellence, innovative teaching, and industry-academia collaboration in higher education.
Publications 12
Journal articles
- Tiwari, A.V.; Bajpai, N.; Singh, S.; Vyas, V. (2022). Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists. International Journal of Tourism Cities.
- Tiwari, A.V.; Bajpai, N.; Pandey, P. (2023). The role of human emotions in memorable tourism experience and revisit intention. Tourism and Management Studies.Scopus DOI 10.18089/tms.2023.190102
- Tiwari, A.V.; Bajpai, N.; Pandey, P. (2024). The measurement model of novelty, memorable tourism experience and revisit intention in tourists. Leisure (Taylor & Francis).
- Pandey, P.K.; Bajpai, N.; Tiwari, A.V. (2023). Enhancing customer purchase intention using cause-related marketing: A study of the Indian pharmaceutical sector. Journal of Non-Profit and Public Sector Marketing.
- Pandey, P.K.; Bajpai, N.; Tiwari, A.V. (2023). Factors affecting attitude and purchase intention towards cause-related marketing: A systematic literature review using TCCM approach. International Review on Public and Nonprofit Marketing.
- Pandey, P.K.; Bajpai, N.; Tiwari, A.V. (2023). Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement. British Food Journal.Scopus DOI 10.1108/BFJ-07-2023-0638
- Tiwari, A.V.; Bajpai, N.; Pandey, P. (2024). Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of COVID-19. Leisure (Taylor & Francis).
- Zeng, B.; Liang, L.; Tiwari, A.V.; Albishri, N.; Mohanty, J. (2026). Linking Digital Platform Transparency with Circular Consumption: The Interplay of Awareness, Perception, and Value Co-creation. Technology in Society.
Book chapters
- (2024). Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals. In New Technologies in Virtual and Hybrid Events. IGI Global.
Conference papers
- (2024). Understanding the impact of greenwashing on consumers' purchase intention in the context of Indian Fashion Industry. India Management Research Conference, Indian Institute of Management, Ahmedabad.
- (2024). Threads of Change: How India can redefine Fashion Sustainability? India Management Research Conference, Indian Institute of Management, Ahmedabad.
- (2026). Transformation in customer buying intention in retail: The moderating role of customer experiences. 5th Annual International Research Conference, Indian Institute of Management, Lucknow.
Experience
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Assistant Professor
Symbiosis University of Applied Sciences, Indore
August 2025 - Present (current)
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Assistant Professor
Institute of Business Management, GLA University, Mathura
May 2023 - July 2025
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Strategic Consultant
Make My Revenues, Bhopal
July 2018 - October 2020
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Volunteer and Center Head
Make A Difference, Bhopal
2012 - 2014
Education
-
July 2018 - 2023
Ph.D., Marketing and Consumer Psychology
ABV-Indian Institute of Information Technology and Management, Gwalior
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2014 - 2016
PGDM, International Business
Indian Institute of Tourism and Travel Management, Gwalior
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2010 - 2014
B.E., Computer Science
University Institute of Management, RGPV, Bhopal
Supervision & projects
- Completed
Thesis · An Analysis of Psychological Factors Leading to Memorable Tourism Experience (MTE), Affecting Revisit Intention in Tourists
2023
Awards
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NET-JRF Qualified
UGC / National Eligibility Test · 2017
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MHRD Scholarship
Ministry of Human Resource Development · 2018
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Class Topper in PGDM
Indian Institute of Tourism and Travel Management, Gwalior · 2016
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Second Prize in Business Idea
National Tourism Entrepreneurship Development Summit, Central University of Jammu · 2015
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Best Volunteer
Make A Difference, Bhopal Region
Events & training
- 1 - 7 February 2021
National Workshop · Government Autonomous Girls P.G. College of Excellence, Sagar (M.P.)
National Workshop on Research Methodology
- 24 - 28 March 2022
Workshop · Technology Innovation and Incubation Center (TIIC) & ABV-IIITM, Gwalior
Business Plan Preparation Workshop
- 2023
Research Methodology Workshop / FDP · ABV-IIITM, Gwalior
Practicing Research Methodology in the Fields of Management and Social Sciences (PRMFMS-2023)
- 2024
Faculty Development Programme / Workshop · IMS Ghaziabad
Case Study Development and Teaching Through Cases
- 2015
National Summit / Seminar · Central University of Jammu
National Tourism Entrepreneurship Development Summit (NTEDS)
- 2016
National Seminar · Department of Higher Education, Etawah, Uttar Pradesh
National Seminar on Issues and Challenges in Higher Education
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