Dr. Abhijeet Vikramadtiya Tiwari
Assistant Professor, Business Administration
Verified by IMPARC
Prof. Dr. Adalarasu B
Professor, Management Studies · Nehru Institute of Information Technology and Management, Thirumalayampalayam, Coimbatore, Tamil Nadu · Coimbatore
IMPARC ID IMP-MM-MGMT-TN-IN-2026-2383
Member since 2026
Expertise
- Business Analytics
- Banking
- Business Finance
- Digital Marketing
- Entrepreneurship
- ERP/CRM/SCM Implementation
- Mathematical Finance
- Personal Finance & Budgeting
- Statistical Finance
- Finance
- Organizational Studies
Mentorship offered
- Operations Consulting
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Statistical Analysis
- Data Visualization
- Data Insights
- Gap Analysis
- Scientific and Technical Research
- Market Research
- User Research
- Business & Legal Writing
- General Proofreading & Editing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
IMPARC never shows members’ e-mail or phone. Messages go through IMPARC and are forwarded to the member.
About
Prof. Dr. Adalarasu B is an accomplished academician, researcher, management educator, administrator, and industry consultant with over 27 years of professional experience including 23 years in teaching and 4 years in industry. He possesses 16 years of post-doctoral experience and 23 years of research experience with specialization in Human Resource Management, Marketing, Organizational Behaviour, Retail Management, Digital Marketing, Customer Relationship Management, Knowledge Management, Financial Technology, and Research Methodology. He has successfully guided 9 Ph.D. scholars under Anna University, Bharathiar University, and Karpagam University. He has published more than 37 research papers in Scopus, UGC-CARE, peer-reviewed, and international journals along with 4 books. He has held key academic leadership positions including Director, Principal, Dean-Research, Head of Department, and Professor across reputed institutions. His expertise also includes NAAC accreditation, AICTE approvals, institutional collaborations, FDP organization, research supervision, academic administration, and strategic institutional development.
Publications 13
Journal articles
- Adalarasu B, P. Indumathi, M. Suresh Kumar, M. Umamaheswari, A. Anisha Alex, S. Thangamani (2025). Sustainable Business Approaches for FMCG Companies Leveraging Artificial Intelligence. 2025 7th International Conference on Intelligent Sustainable Systems (ICISS).
- Adalarasu B (2022). Online Purchase of Textile Products During Covid-19 Crisis and the Role of Brand Recognition – An Empirical Study. Industria Textila.
- Adalarasu B (2021). Investor’s Attitude Towards Various Investment Alternatives. Strad Research Journal.UGC-CARE
- Adalarasu B (2020). Retailing and its Impact During COVID-19 in Coimbatore City. AUTAUT Research Journal.UGC-CARE
- Adalarasu B (2019). Digital Wallet: Determining Risk Factors of Usability and Adoption. JETIR – Journal of Emerging Technologies and Innovative Research.
Books
- Functioning and Marketing Strategies of Self-Help Group. Lambart Publishing House, Germany.
- Human Resource Management Text & Cases. Agasthiar Noolagam, Trichy.
- Advanced Management Concepts. NCRC Publications, Coimbatore.ISBN978-93-81537-03-9
- Contemporary Practices for the Success of Indian Business. NCRC Publications, Coimbatore.ISBN978-81-909150-4-5
Conference papers
- (2013). A Proposed Framework on Customer Acceptance and Use of Smart Phone Apps (SPA) as a Marketing Mix Tool for Restaurants. 4th Asia-Pacific Business Research Conference, Bayview Hotel, Singapore.Peer-reviewed (not in the indexes above)
- Contemporary Practices for the Success of Indian Business. National Seminar.Not indexed
- Advanced Management Concept. National Seminar, RVS Faculty of Management.Not indexed
- Socio-Economic Revolution in Modern Indian Business. National Seminar, RVS Faculty of Management.Not indexed
Experience
-
Professor
Nehru Institute of Information Technology and Management, Coimbatore, Tamil Nadu, India
18 August 2025 - Present (current)
-
Director / Principal
SAN International Business School, Coimbatore, Tamil Nadu, India
02 June 2023 - 17 July 2025
-
Dean – Research & Head – Department of Management Studies
KG College of Arts and Science, Coimbatore, Tamil Nadu, India
16 August 2019 - 29 May 2023
-
Dean – Management & Dean – Administration
RVS Faculty of Management & RVS Technical Campus, Coimbatore, Tamil Nadu, India
03 August 2009 - 25 May 2019
-
Assistant Professor & Head of Department
RVS College of Engineering & Technology, Coimbatore, Tamil Nadu, India
02 June 2008 - 02 August 2009
Education
-
Completed in 2009
Ph.D. in Management, Management Studies
Bharathiar University, Coimbatore, Tamil Nadu, India
-
Completed in 2004
M.Phil. in Management, Management Studies
Alagappa University, Karaikudi, Tamil Nadu, India
-
Completed in 1999
PGDPMIR (Post Graduate Diploma in Personnel Management & Industrial Relations), Personnel Management & Industrial Relations
Annamalai University, Tamil Nadu, India
-
Completed in 1998
MBA (Systems & Marketing)MBA (Systems & Marketing), Management Studies
Shri Nehru Maha Vidyalaya Institute of Management (SNMVCAS), Bharathiar University, Coimbatore, Tamil Nadu, India
-
Completed in 1996
B.Sc. Chemistry, Chemistry
Sri Ramakrishna Mission Vidyalaya College of Arts and Science, Bharathiar University, Coimbatore, Tamil Nadu, India
Supervision & projects
- Completed
Thesis · Management Research Supervision in HR, Marketing and Organizational Behaviour
- Completed
Dissertation · Management and Marketing Research Projects
Various Institutions under Anna University and Bharathiar University
- Completed
Funded project · Brand Promotion Activity for Uninor
Uninor · Coordinator & Guide · 14 May 2010 - 19 May 2010
- Completed
Funded project · Vodafone Employee Health Survey
Vodafone · Coordinator & Research Guide · 10 August 2011
- Completed
Funded project · Launch of JIO at Fun Mall, Coimbatore
JIO · Coordinator & Student Guide · 13 August 2016 - 15 August 2016
Awards
-
Guided 9 Ph.D. Scholars
Respective Universities
-
NIRF Ranking Achievement – 47th Rank among Top 100 Management Colleges in India
Government of India · 2016
-
Certificate of Merit for Social Service and Communal Harmony
Social Service Organizations
-
Cash Award for 100 Percentage Results
Former Vice-Chancellor Dr. S. Balagurusamy
-
Certified Internal Auditor
Events & training
- 2018 - 2019
Refresher Programme · Guru Jambeshwar University of Science & Technology, Haryana
ARPIT on Pedagogical Innovations and Research Methodology
- 07-20 July 2020
Refresher Course · UGC-HRDC, Mizoram University
Refresher Course on Research Methodology: Tools and Techniques
- 29 July 2019 - 20 Sept 2019
Faculty Development Programme · IIT Kharagpur
FDP on Intellectual Property Rights and Competition Law
- 14 Sept 2020 - 09 Nov 2020
Faculty Development Programme · IIT Madras
FDP on Managing Intellectual Property in Universities
- 12 Weeks
SWAYAM MOOC · Uttarakhand Open University
SWAYAM MOOC on Introduction to Cyber Security
More mentors in Business Analytics
-
-
Dr. Chandan Kumar
Livelihood Expert, In-charge – WEP and EDP, Entrepreneurship
-
Dr. Vinay Khandelwal
Assistant Professor, Management Studies