Dr. Kundan Kumar
Assistant Professor (Grade-I) & Associate Dean (Academic), Electrical Engineering
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Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Marketing · Symbiosis Institute of Business Management (SIBM), Pune, Maharashtra, India · Pune
IMPARC ID IMP-MM-MGMT-MH-IN-2026-2108
Member since 2026
Expertise
- Artificial Intelligence
- Data Analysis
- Data Science
- Branding
- Consumer Behavior & Theory
- Digital Marketing
- Entrepreneurship
- Innovation Management
- Marketing Analytics
- Marketing Strategy
- Management
- Sales & Marketing
Mentorship offered
- Financial Consulting
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Statistical Analysis
- Data Visualization
- Predictive Modeling
- Data Insights
- Text Mining & Analytics
- Gap Analysis
- Scientific and Technical Research
- Market Research
- Secondary Data Collection
- Systematic Literature Review
- Feasibility Study
- General Proofreading & Editing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. Bhuvanesh Kumar Sharma is a highly accomplished academician and researcher in the field of marketing and consumer behaviour, currently serving as Assistant Professor at Symbiosis Institute of Business Management, Pune. With a strong portfolio of 40+ publications in Scopus and Web of Science indexed journals, he specializes in digital marketing, consumer analytics, AI applications in business, and branding strategies.
He brings a unique blend of academic excellence and industry experience, actively mentoring PhD scholars and guiding over 50+ student startups in innovation and entrepreneurship. His expertise extends to curriculum design, outcome-based education, and industry collaboration, making him a key contributor to academic leadership and entrepreneurial ecosystem development.
Publications 20
Journal articles
- B. K. Sharma, P. Jain (2025). Blockchain Technology Adoption to Improve Supply Chain Efficiency: A Resource-Based View. Benchmarking: An International Journal.Scopus DOI 10.1108/BIJ-02-2025-0143
- Sharma B.K., Mishra S., Pathak A., Jain P., Gautam O. (2025). Tourism in Crisis: How COVID-19 Shaped Perceptions of Travel Risk and Management Practices. GeoJournal of Tourism and Geosites.Scopus DOI 10.30892/gtg.62438-1604
- B.K. Sharma, R. Khatwani, P. Jain (2025). Gender Dynamics and Organizational Support: A Triangulated Study of Women's Work Environments. SAGE Open.
- S. Kundu, B.K. Sharma (2025). Decoding Sustainable Disposition: How Consumer Values Shape Fast Fashion Disposal Intentions. Journal of Fashion Marketing and Management.
- Shahid S., Maseeh H.I., Sharma B.K., et al. (2025). Consumer Confusion: A Meta-Analytic Review. Journal of Business Research.
- A. Sharma, B. K. Sharma, V. Bhatt (2025). Artificial Intelligence in Healthcare Logistics – Moderating Role of Industry Pressure and Organisational Readiness. Journal of Decision Systems.
- S. Kuknor, B. K. Sharma, M. L. Outlook (2025). The Relationship of Inclusive Leadership with Organization-Based Self-Esteem: Mediating Role of Climate for Inclusion. SAGE Open.
- P. Jain, B. K. Sharma, R. Khatwani, P. K. Mitra, A. Mistry (2024). Applying Innovation Diffusion Theory to Blockchain Adoption in Indian Private Sector Banks. Environment and Social Psychology.Scopus DOI 10.59429/esp.v9i9.2983
- S. Kundu, B. K. Sharma, D. AlSaleh (2024). Consumer Product Disposition – A Systematic Literature Review and Future Research Agenda. Cleaner and Responsible Consumption.
- K. Ahmad, B. K. Sharma, R. Khatwani, M. Mishra, P. K. Mitra (2024). Impact of Metaverse Technology on Hospitality and Tourism Industry: An Interplay of Social Media Marketing on Hotel Booking in India. International Journal of Tourism Cities.
Books
- (2021). Digital Business. Himalaya Publishing House Pvt. Ltd.
- (2022). Marketing Management – An Indian Perspective. Clever Fox Publishing.
Book chapters
- (2025). The Effects of Artificial Intelligence (AI) on the Retail Industry. In Advances in Logistics, Operations, and Management Science. IGI Global.
- (2025). Research-Based Teaching in Management Education: A Paradigm Shift in Teaching Pedagogy. In Digital Transformation and Sustainability of Business. CRC Press.
- (2024). Assessing the Readiness of Startups and Small Businesses to Embrace Innovative Digital Branding Strategies. In Advances in Computer Science Research. Atlantis Press.
Conference papers
- (2025). Application of NLP to Analyse Sentiment of Market Reviews. International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI), IEEE.Scopus
- (2023). Importance of Machine Learning in Market Research. AIP Conference Proceedings, AIP Publishing.Scopus
- (2023). The Attitude of Gen Z and Gen Y Towards Adoption of Electric Vehicles. AIP Conference Proceedings, AIP Publishing.Scopus
- (2023). Mitigating the Risk Induced by Online Shopping by Using Metaverse. International Seminar on Application for Technology of Information and Communication (iSemantic), IEEE.Scopus
- (2022). Factors Determining the Choice of Online/Offline Channel: A Discriminant Analysis Approach. IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI), IEEE.Scopus
Experience
-
Assistant Professor
Symbiosis Institute of Business Management, Pune
Aug 2020 - Present (current)
-
Assistant Professor
Pune Institute of Business Management, Pune
May 2019 - Jul 2020
-
Assistant Professor
Balaji Institute of Modern Management, Pune
Sep 2015 - May 2019
-
Assistant Professor
Oriental College of Management, Bhopal
Nov 2013 - Aug 2015
-
Lecturer
BVM College of Management Education, Gwalior
Sep 2011 - Nov 2013
-
Business Development Executive
GlaxoSmithKline Pharmaceuticals
Feb 2011 - Aug 2011
-
Business Development Executive
Panacea Biotech Ltd.
Jul 2008 - Jul 2009
Education
-
Ph.D., Management
Jiwaji University, Gwalior
-
2008 - 2010
MBA, Marketing
IPS College of Technology & Management, Jiwaji University
-
2004 - 2008
B.Pharm, Pharmacy
School of Studies in Pharmaceutical Sciences, Jiwaji University
Supervision & projects
- Ongoing
Thesis · Marketing Analytics and Consumer Insights
2025
- Completed
Dissertation · Consumer Behaviour Research Projects
Pune Institute of Business Management · 2020
- Completed
Dissertation · Startup Development and Business Model Projects
Symbiosis Institute of Business Management, Pune · 2021
- Completed
Dissertation · Applied Marketing Research Projects
SIBM Pune (Corporate Programs) · 2022
Awards
-
Best Researcher Award
Symbiosis Institute of Business Management, Pune · 2024
-
Best Paper Presentation Award
International Conference on Global Finance Technology & Sustainability in Emerging Markets · 2024
-
Session Chair – Marketing Track
International Conference on Viksit Bharat – Role of Indian Business · 2024
-
Second Best Paper Presentation Award
IEEE · 2022
-
Best Presenter Award
Conference Organizing Committee · 2022
Events & training
- Completed Certificate ID 55591900
Certification Programme / Faculty Development · Purdue University, Indiana, USA
Post Graduate Program in Data Analytics
- 2018
Professional Certification / Workshop · Google Digital Unlocked, ISB & FICCI
Online Marketing Fundamentals
- 2024
International Conference · Amity University, Gwalior
International Conference on Viksit Bharat – Role of Indian Business
- 2024
International Conference · School of Commerce and Management, Lingaya's Vidyapeeth
International Conference on Global Finance Technology and Sustainability in Emerging Markets
- 2022
International Conference · IRTM Conference Organizing Committee
International Conference on Interdisciplinary Research on Technology & Management (IRTM)
- 2022
International Conference · IEEE
IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)
- 2023
International Conference · IEEE
International Seminar on Application for Technology of Information and Communication (iSemantic)
- 2025
International Conference · IEEE
International Conference on Intelligent Cyber Physical Systems and Internet of Things (ICoICI)
- 2026
Academic Conference · INDAM Annual Conference
INDAM Annual Conference
- 2025
Workshop / Seminar / FDP · Various National and International Institutions
Academic Conferences and Research Workshops on Marketing, Entrepreneurship & Innovation
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