Dr. Manpreet Kaur
Associate Professor, Commerce
Verified by IMPARC
Dr. Himani Binjola
Associate Professor, Communication Studies · Graphic Era Hill University (GEHU), Dehradun · Dehradun
IMPARC ID IMP-MM-M&C-UK-IN-2026-2093
Member since 2026
Expertise
- Branding
- Digital Marketing
- Public Relations
- Journalism
- Media Studies
- Communications
Mentorship offered
- Digital Strategy Consulting
- Business Strategy Consulting
- Data Insights
- Text Mining & Analytics
- Scientific and Technical Research
- Market Research
- User Research
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
IMPARC never shows members’ e-mail or phone. Messages go through IMPARC and are forwarded to the member.
About
Dr. Himani Binjola is an accomplished academician and researcher in Media and Mass Communication, currently serving as Associate Professor at Graphic Era Hill University, Dehradun. She holds a Ph.D. (2022) with research focus on social media, media law and ethics, development communication, new media, and public relations. With extensive experience in teaching, curriculum development, and student mentoring, she has also contributed significantly to research through multiple national and international publications. She brings a strong blend of academic and industry experience, having worked with Amar Ujala and Hindustan Media Ventures in media marketing and brand management. She has also served as Co-Principal Investigator in funded research projects and actively contributes to academic administration, NAAC processes, and industry collaborations.
Publications 7
Journal articles
- Nitin Simha Vihari, Himani Binjola (2017). Green Supply Management Practices on Corporate Sustainability Performance: Empirical Study. Pragyaan Journal.Peer-reviewed (not in the indexes above)
- Samrat Dutta, Himani Binjola (2017). Freedom of Expression and Electronic Media: An Empirical Analysis. International Journal of Legal Research.Peer-reviewed (not in the indexes above)
- Himanshu Joshi, Smriti Tandon, Anupama Singh, Gaurav Rawat, Himani Binjola (2020). E-Commerce: Defined Way to Conduct Business. IIkogretim Online - Elementary Education Online.
- Himani Binjola, Keshav Patel (2020). Fake News Swamping Interpersonal Communication in the Times of Corona Virus. International Journal on Transformation of Media Journalism and Mass Communication.Peer-reviewed (not in the indexes above) View article: Fake News Swamping Interpersonal Communication in the Times of Corona Virus
- Himani Binjola, Keshav Patel (2022). America’s Union Carbide Corporation and Bhopal Disaster: Study in the Light of Public Relations Before and After the Incidence. RUDN Journal of Studies in Literature and Journalism.
- Himani Binjola, Vidushi Negi, Vivek Chamoli, Shivani Bisht, Rekha Verma, Shweta Bajaj, Shikha Tyagi (2024). Applying Machine Learning Techniques to Analyse the Themes of Feminism and Nature in Hayao Miyazaki's Films 'Spirited Away' and 'My Neighbour Totoro'. Educational Administration: Theory and Practice.Scopus DOI 10.53555/kuey.v30i4.2753
- Himani Binjola, Diksha BISHT, Keshav Patel (2024). Reporting of Violence against Women in Mainstream Media and Its Subsequent Effect in Formulating Public Opinion for Tougher Punishments (Case Study- Hyderabad Rape Case 2019). Journal of World Women Studies.Scopus DOI 10.5281/zenodo.14585903
Experience
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Associate Professor
Graphic Era Hill University (GEHU), Dehradun
2023 - Present (current)
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Officer – Touchpoint Marketing
Amar Ujala Publication, Dehradun
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Executive – Media Marketing
Hindustan Media Ventures Ltd.
Education
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2018 - 2022
Ph.D., Media & Mass Communication
Graphic Era Hill University (GEHU), Dehradun
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2008 - 2011
B.A. (Hons.), Mass Communication
HNB Garhwal University
Supervision & projects
- Completed
Funded project · UCOST Funded Research Project
UCOST (Uttarakhand State Council for Science & Technology) · Co-Principal Investigator
- Completed
Funded project · Lakhwar Hydro Project Impact Assessment
Co-Principal Investigator
- Completed
Funded project · Social Impact Assessment (SIA) of Jakh Dobra Motor Road, Tehri Garhwal
Co-Principal Investigator
Awards
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Ph.D. in Media & Mass Communication
Graphic Era Hill University · 2022
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Research Recognition Award
Eureka Publication
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UCOST Funded Research Project
Uttarakhand State Council for Science & Technology
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Served as Co-Principal Investigator in a funded project worth ₹3.5 Lakhs.
International Academic Publishers
More mentors in Branding
-
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Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Marketing
-
Dr. Saleem Mushtaq
Program Leader – Business, Management Studies