elaheh sajedi
International Business Development Consultant, Entrepreneurship
Verified by IMPARC
Dr. Manpreet Kaur
Associate Professor, Commerce · GNA University, Dhak Khati, Punjab · Jalandhar
IMPARC ID IMP-MM-COM-PB-IN-2026-2052
Member since 2026
Expertise
- Quantitative Market Research
- Branding
- Digital Marketing
- Market Research
- Marketing Analytics
- Sales & Marketing
- Social Network Analysis
- Text Mining & Analytics
- Data Analysis
- Media Studies
- Communications
- Research Methodology
- Research
Mentorship offered
- Digital Strategy Consulting
- Business Strategy Consulting
- Data Processing
- Statistical Analysis
- Data Visualization
- Data Cleaning
- Text Mining & Analytics
- Meta-Research
- Gap Analysis
- Scientific and Technical Research
- Market Research
- Secondary Data Collection
- Systematic Literature Review
- User Research
- Fact Checking
- Feasibility Study
- Gray Literature Search
- General Proofreading & Editing
- Technical Writing
- Newswriting
Mode: Hybrid · Capacity: 3–5 researchers
Academic links
IMPARC never shows members’ e-mail or phone. Messages go through IMPARC and are forwarded to the member.
About
Dr. Manpreet Kaur is an accomplished academician and researcher in Commerce and Management with expertise in marketing analytics, social media research, and political branding. She holds a Ph.D. from Lovely Professional University and currently serves as Associate Professor at GNA University. With strong contributions in Scopus and Web of Science indexed journals, she has received multiple awards including Best Teacher Award (2023). She is actively involved in FDPs, conferences, and research mentorship, specializing in bibliometric analysis, data analytics, and advanced research methodologies.
Publications 21
Journal articles
- Dr. Manpreet Kaur, Ms Kiran, Deepanshi Passi (2023). Mapping the Landscape of Political Branding Research: A Bibliometric Analysis. Rivista Italiana di Filosofia Analitica Junior.Web of Science (SCI / SCIE / SSCI / ESCI) View article: Mapping the Landscape of Political Branding Research: A Bibliometric Analysis
- Manpreet Kaur; Nissar Ahmed Rather, Frank Nana Kweku Otoo (2023). Evaluating the Impact of Internal Control Systems on Organizational Effectiveness. LBS Journal of Management & Research.
- Dr. Manpreet Kaur (2022). Location-based Sentiment Analysis of Indian Political Campaign on Twitter. International Journal of Early Childhood Special Education.Web of Science (SCI / SCIE / SSCI / ESCI) View article: Location-based Sentiment Analysis of Indian Political Campaign on Twitter
- Dr. Rashim Verma , Dr Manpreet Kaur (2022). Perceived Service Quality: A Comparative Analysis Between Mass Affluent and High Net Worth Investors Availing Wealth Management Services. Journal of Positive School Psychology.
- Dr. Manpreet Kaur, Evelyn Akosua Otoo (2022). Does Human Capital Mediate the Nexus of Human Resource Management Practices and Organizational Performance? International Journal of Research in Business and Social Science.Peer-reviewed (not in the indexes above) DOI 10.20525/ijrbs.v11i5.1829
- Dr. Manpreet Kaur, Evelyn Akosua Otoo (2022). Evaluation of Customer Satisfaction Attributes on Hospitality Services. International Journal of Research in Business and Social Science.Peer-reviewed (not in the indexes above) DOI 10.20525/ijrbs.v11i5.1859
- Dr. Manpreet Kaur, Rajesh Verma (2022). Influence of Use of Different Media on Political Attitude and Political Participation. Indian Journal of Marketing.
- Dr. Manpreet Kaur, Rajesh Verma, Sandeep Ranjan (2021). Political Leaders Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic. Jurnal The Messenger.Web of Science (SCI / SCIE / SSCI / ESCI) DOI 10.26623/themessenger.v13i1.2585
Book chapters
- (2016). Social Media: An Emerging Tool for Political Participation. In Social Media and Organizational Sustainability. Bloomsbury Publications, India.
Conference papers
- (2025). Impact of AI-Powered White Goods on Purchase Intentions. AI Revolution: Opportunities, Challenges and Path Forward, Amity University.Other
- (2025). An Empirical Study on Impact of Marketing 5.0 on Customer Engagement. AI Revolution: Opportunities, Challenges and Path Forward, Amity University.Other
- (2024). The Influence of Digital Technology in Enhancing Voter Engagement. The Influence of Digital Technology in Enhancing Voter Engagement, Rajasthan International Development Summit and Awards 2024.Other
- (2024). Driving Sustainable Development through Financial Inclusion and Literacy: A Case Study of India. Bharat Vision 2047, Pyramid College of Business and Technology.Other
- (2024). Building Brand Equity through Social Media Marketing in the Modern Era. Emerging Trends in Engineering, Management and Paramedical Sciences, LKCTC.Other
- (2023). Information Dissemination Across Indian Stock Market: Bibliometric Analysis. Digital Transformation for Business Sustainability & Growth, Lovely Professional University.Other
- (2023). Political Branding: A Bibliometric Analysis. Emerging Management Practices on Economic Growth Drivers for Industry 5.0, Ganpat University.Other
- (2021). Public Opinion on a Solution to Hunger Crisis: A Case of One Nation One Ration Scheme amid COVID-19 in India. The Ecology of New Economy Post Covid-19, CGC, Jhanjheri.Other
- (2020). Sentiments as Noise or Reality – Indian GDP Crash. Marketing, Technology and Society, IIM Kozhikode.Other
- (2020). Influence of Political Use of Social Media on Voter’s Political Attitude and Participation. 14th Doctoral Consortium, SJMSOM, IIT Bombay, Mumbai.Other
- (2019). Political Party’s Fan Page Posts and Online Engagement on Facebook. Digital Economy, IIM Raipur, Chhattisgarh.Other
- (2016). Social Media: An Emerging Tool for Political Participation. ICROSMOS, Jaipuria Institute of Management, Noida.Other
Experience
-
Assistant Professor
GNA Business School, GNA University
1 Apr 2021 - 30 Oct 2025
-
Assistant Professor
Department of Commerce, UICM, Sant Baba Bhag Singh University
Jan 2017 - Mar 2021
-
Assistant Professor
St. College, Hadiabad
2014 - 2015
Education
-
2017 - 2020
Ph.D., Commerce
Lovely Professional University, Phagwara
-
2015 - 2016
M.Phil., Education
Lyallpur Khalsa College of Education for Women, Jalandhar
-
2008 - 2011
B.Com. Professional, Commerce
Lyallpur Khalsa College, Jalandhar
Supervision & projects
- Completed
Dissertation · Summer Training Projects, Assignments and Seminars
GNA University / Sant Baba Bhag Singh University
Awards
-
Best Teacher Award
GNA University, Jalandhar · 2023
-
Appreciation for Training Programs
Appreciation Award · 2022
-
Most Efficient New Local Organisation Award
Appreciation Award · 2021
-
Best Paper Award
CGC Jhanjheri
-
Women’s Day Appreciation Award
Sant Baba Bhag Singh University, Jalandhar · 2021
-
Best Case Study Award
Guru Gobind Singh Indraprastha University, Delhi in association with ET Cases · 2016
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UGC-NET Qualified
University Grants Commission · Dec 2015
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Reviewer – International Journal of Internet Marketing and Advertising
Inderscience Publication
-
Reviewer – Journal of Creative Communications
SAGE Publications
-
Reviewer – Studies in Higher Education
Studies in Higher Education
-
Reviewer – Muslim Politics Review
Muslim Politics Review
-
Reviewer – ICCCIS 2021
Sharda University, Greater Noida · 2021
Events & training
- 23 - 28 Dec 2024
Training Program · GNA University
Data Analysis Using Python, R and Modern Visualization Tools
- 16 - 21 Dec 2024
FDP · DAV College
ATAL FDP on Artificial Intelligence and Its Applications
- 24 - 29 Jun 2024
FDP · GNA University
One Week FDP on Data Analysis Using SPSS and AMOS
- 24 - 28 May 2024
Workshop · MUS, India
Advanced Level Workshop on SEM
- 20 - 31 May 2024
FDP · Birla Institute of Technology, Mesra, Noida Campus
Two Weeks Online FDP on Quantitative and Qualitative Research Methods
- 18 - 23 Jun 2023
Workshop / FDP · GNA University
Structural Equation Modelling Using SmartPLS4
- 12 - 16 Jun 2023
Training Program · GNA University
Machine Learning for Computational Vision
- 1 - 28 Nov 2022
Workshop · Research Siksha
Workshop on Bibliometric, Systematic Review and Meta Analysis
- 10 - 11 Sep 2022
Workshop · GNA University
Workshop on Essentials of Literature Review
- 19 - 20 Jun 2022
Workshop · GNA Business School, GNA University
Emerging Pedagogical & Research Trends in Business Management
- 14 - 19 Jun 2021
STTP · Avinashi Lingam Institute of Home Sciences and Higher Education for Women, Tamil Nadu
AICTE Sponsored STTP on Data Science and Big Data Analysis
- 8 - 19 Feb 2021
FDP · Guru Nanak Dev University College, Jalandhar
DST Sponsored Two Weeks FDP on Entrepreneurship
- 12 Sep 2020
Workshop · BBD University, Lucknow
National Workshop on Social Media Analysis Using NVIVO
- 19 - 24 Oct 2020
AICTE STTP · B.S. Abdur Rehman Crescent Institute of Science and Technology, Chennai
Data Driven Techniques of Business Analytics Using R Programming
- 1 - 7 Jun 2016
Workshop · Lovely Professional University, Punjab
Workshop on Research Methodology Using SPSS
More mentors in Quantitative Market Research
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Dr. R. Akila
Professor & Head, Management Studies