Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Marketing
Verified by IMPARC
Dr. Saleem Mushtaq
Program Leader – Business, Management Studies · Global University College (GEDU), Ajman, United Arab Emirates · Dubai
IMPARC ID IMP-MM-MGMT-DU-AE-2026-2436
Member since 2026
Expertise
- Artificial Intelligence
- Branding
- Digital Marketing
- Entrepreneurship
- International Business
- Marketing Strategy
- Leadership
Mentorship offered
- Financial Consulting
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Statistical Analysis
- Predictive Modeling
- Data Insights
- Gap Analysis
- Scientific and Technical Research
- Market Research
- Secondary Data Collection
- Feasibility Study
- General Proofreading & Editing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. Saleem Mushtaq is an accomplished academician, business educator, researcher, curriculum designer, digital marketing specialist, and management professional with more than 19 years of combined experience spanning academia and industry. He possesses seven years of higher education experience in teaching marketing-specialized courses, digital marketing, entrepreneurship, international business, and leadership, complemented by twelve years of corporate expertise in relationship marketing, insurance products, channel management, and customer relationship management. Currently serving as Program Leader – Business at Global University College (GEDU), Ajman, UAE, he leads MBA program delivery, curriculum design, academic planning, quality assurance, faculty development, and industry engagement initiatives. His research interests focus on digital marketing, influencer marketing, sustainability, green marketing, artificial intelligence in marketing, entrepreneurship, consumer behaviour, and financial inclusion. He has published numerous research papers in Scopus-indexed journals and contributed book chapters with Springer and IGI Global.
Publications 15
Journal articles
- Saleem Mushtaq (2025). Navigating Remote Leadership in the Age of Operational Hybrid Work: Current Issues and Innovative Approaches. Human Resources Management and Services.Scopus
Books
- (2026). Green AI, Stakeholder Trust, and Algorithmic Greenwashing: Challenges and the Road Ahead. IGI Global.ISBNAvailable with Publisher
- (2026). Sustainability and Strategic HRM in the UAE Hospitality Industry. IGI Global.
- AI-Driven Augmented Reality in Marketing Operations. Springer.ISBNPending
- AI Without Borders: A Global Framework for Responsible Intelligence. International Academic Publisher.
Book chapters
- (2026). Ethical Use of Artificial Intelligence in Promoting Sustainable Consumer Choices. In Artificial Intelligence for Sustainable Marketing. IGI Global.
- (2026). Green AI, Stakeholder Trust and Algorithmic Greenwashing. In Sustainability and Responsible AI Applications. IGI Global.
- (2026). Sustainability and Strategic Human Resource Management in UAE Hospitality Industry. In Sustainable Hospitality Management. IGI Global.
- (2025). AI-Driven Augmented Reality and Consumer Engagement. In Emerging Technologies in Marketing.
- (2025). Artificial Intelligence and Responsible Marketing Practices. In AI Without Borders: A Global Framework for Responsible Intelligence.
Conference papers
- (2025). Factors Influencing Consumer Perception and Preference for Eco-Friendly Digital Marketing in Hotel Selection in Delhi NCR (India). International Conference on Sustainable Marketing and Technology, IEEE Conference Series.Scopus
- (2025). Evolution of Influencer Marketing and Ethical Considerations in UAE. International Conference on Marketing and Digital Transformation, International Marketing Research Association.Other
- (2025). Artificial Intelligence and Personalized Content Marketing. International Conference on AI in Business and Marketing, Global Business Research Forum.Other
- (2021). Microfinance and Skill Development of Micro-Entrepreneurs. International Conference on Entrepreneurship and Economic Development, Academic Research Forum.Other
- (2020). Sustainable Framework for Micro-Entrepreneurship and Poverty Alleviation. International Conference on Sustainable Development, International Research Council.Other
Experience
-
Program Leader – Business
Global University College (GEDU), Ajman, UAE
May 2025 - Present (current)
-
Part-Time Business Faculty
Skyline University, Sharjah, UAE
January 2025 - May 2025
-
Program Head – Business
Three Sixty Institute of Management, Dubai, UAE
October 2023 - November 2024
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Program Head – Business
GBS (GEDU), Dubai, UAE
March 2022 - September 2023
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Visiting Business Faculty
City University College Ajman, UAE
January 2021 - March 2022
Education
-
Completed 2018
Ph.D., Business Management
Banasthali Vidyapith, Rajasthan, India
Supervision & projects
- Completed
Thesis · Digital Marketing Strategies and Consumer Engagement
2025
-
Dissertation · Consumer Perception Towards Eco-Friendly Digital Marketing
Global University College (GEDU), Ajman, UAE · 2025
- Completed
Funded project · Consumer Perception and Preference for Eco-Friendly Digital Marketing in Hotel Selection
Academic Research Initiative · Principal Researcher · 2024-2025
Awards
-
Ph.D. in Business Management
Banasthali Vidyapith · 2018
-
Published Multiple Scopus Indexed Research Papers
International Journals · 2020-2026
-
Program Leader – MBA Program
Global University College (GEDU) · 2025
-
Developed and Led Business Programs Across UAE Institutions
GEDU, Skyline University and Three Sixty Institute · 2021-2025
-
International Research Contributor in AI, Sustainability and Digital Marketing
Scopus Indexed Journals · 2025-2026
Events & training
- Completed
International Certification Programme · Massachusetts Institute of Technology (MIT)
Becoming an Entrepreneur
- Completed
Executive Development Programme · Indian Institute of Management Bangalore
International Business Environment and Global Strategy
- Completed
Executive Development Programme · Indian Institute of Management Bangalore
Strategy and Sustainable Enterprises
- Completed
Faculty Development Programme · University of Texas
Classroom Strategies for Inquiry-Based Learning
- Completed
Professional Development Programme · Great Learning Academy
Social Media Management and Digital Marketing
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