Dr. Bhuvanesh Kumar Sharma
Assistant Professor, Marketing
Verified by IMPARC
Dr Ankita Phogat
Assistant Professor Management Studies, Management Studies · New Delhi Institute of Management, New Delhi, Delhi, India · New Delhi
IMPARC ID IMP-MM-MGMT-DL-IN-2026-2338
Member since 2026
Expertise
- Consumer Behavior & Theory
- Digital Marketing
- Human Resources
- Marketing Analytics
- Marketing Strategy
- Sales & Marketing
Mentorship offered
- Digital Strategy Consulting
- Business Strategy Consulting
- Market Research
- User Research
- Business & Legal Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
IMPARC never shows members’ e-mail or phone. Messages go through IMPARC and are forwarded to the member.
About
Dr Ankita Phogat is a dedicated academic professional with a PhD in Marketing and over five years of teaching experience in institutions affiliated with GGSIPU. She specializes in Marketing and Human Resource Management with strong research expertise in consumer behaviour, social media marketing, influencer marketing, and brand endorsements. She has published multiple research papers in Scopus and ABDC indexed journals and actively contributes to academic research, curriculum development, and student mentoring. Her work focuses on integrating digital tools into teaching and understanding evolving consumer trends in the digital economy
Publications 5
Journal articles
- Dr Ankita Phogat (2023). Effect of Celebrity Endorsement on Consumer Purchase Decision Towards Cosmetics. Journal of Pharmaceutical Negative Results.Scopus
- (2023). Impact of Beauty Vlogs on Consumer Purchase Intention. European Chemical Bulletin.Scopus
- (2024). Social Media Influencers vs Traditional Celebrities Comparative Analysis. African Journal of Biological Sciences.Scopus
- (2024). Influence of Instagram Marketing by Indian Startups on Generation Z. European Economics Letters.ABDC
Conference papers
- Marketing and Consumer Behaviour Research Presentations. National and International Conferences, Various Institutions.
Experience
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Assistant Professor Management Studies
New Delhi Institute of Management, New Delhi, Delhi, India
Currently Working (current)
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Assistant Professor
Lingayas Lalita Devi Institute of Management and Sciences GGSIPU, New Delhi, Delhi, India
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Assistant Professor
Gitarattan International Business School GGSIPU, New Delhi, Delhi, India
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Assistant Professor
Fairfield Institute of Technology and Management GGSIPU, New Delhi, Delhi, India
Education
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2018 to 2024
PhD in Marketing, Management
Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India
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2015 to 2017
MBA Marketing and HR, Management
Dr Akhilesh Das Gupta Institute of Technology and Management GGSIPU, New Delhi, Delhi, India
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2012 to 2015
BA English Honours, Humanities
University of Delhi, Delhi, India
Supervision & projects
- Ongoing
Thesis · Marketing and Consumer Behaviour Research Guidance
- Completed
Dissertation · MBA Projects in Marketing and HR
GGSIPU Affiliated Institutes
Awards
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Scopus Indexed Research Publications
Academic Community · 2023 to 2024
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ABDC Indexed Publication
ABDC Indexed Journal · 2024
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Academic Excellence in Teaching
Academic Bodies
Events & training
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Workshop FDP Seminar · Universities and Academic Bodies
Marketing Research Digital Marketing Academic Development Programs
More mentors in Consumer Behavior & Theory
-
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Dr. Martin L. Bhoompag
Senior Assistant Professor, Management Studies
-
Dr. Abhijeet Vikramadtiya Tiwari
Assistant Professor, Business Administration