Dr. Shruti Agrawal
Assistant Professor, Economics
Verified by IMPARC
Prof. Dr. Preeti Sharma
Professor & Head – School of Management, Management Studies · University of Engineering & Management (UEM), Jaipur, Rajasthan, India · Jaipur
IMPARC ID IMP-MM-MGMT-RJ-IN-2026-2376
Member since 2026
Expertise
- Behavioural Economics
- Business Finance
- Digital Marketing
- Education Law
- Entrepreneurship
- Human Resources
- Marketing Analytics
- Marketing Strategy
- Mathematical Finance
- Personal Finance & Budgeting
- Statistical Finance
- Finance
- Sales & Marketing
- Women's Studies
Mentorship offered
- Financial Consulting
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Statistical Analysis
- Data Insights
- Gap Analysis
- Scientific and Technical Research
- Market Research
- User Research
- Business & Legal Writing
- General Proofreading & Editing
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Prof. Dr. Preeti Sharma is a distinguished academic leader, researcher, management educator, trainer, consultant, and administrator with more than 18 years of experience in higher education, academic leadership, curriculum development, research, consultancy, and institutional transformation. She is currently serving as Professor & Head, School of Management at the University of Engineering & Management (UEM), Jaipur. Her expertise includes Finance, Marketing, Economics, Human Resource Management, Research Methodology, Mutual Fund Investment Behaviour, AI in Higher Education, Organizational Behaviour, Online Marketing, and Entrepreneurship Development. She has successfully led MBA, BBA, Executive MBA, and Ph.D. programs, organized 50+ national and international conferences and seminars, established specialized research and analytics labs, and contributed extensively to academic administration, consultancy, policy support, and institutional collaborations. She has published numerous Scopus, Web of Science, and UGC Care indexed research papers and authored books on Research Methodology, Business Ethics, Managerial Economics, and AI-enabled security frameworks.
Publications 13
Journal articles
- Preeti Sharma et al. (2023). RTO'S Initiatives at Developing Jaipur as Smart City in Rajasthan. Seybold Report.Scopus ISSN1533-9211
- Preeti Sharma et al. (2022). Organizational Culture and Its Effect on Organisational Performance; Organisational Commitment as a Mediating Factor. Seybold Report.Scopus
- Preeti Sharma et al. (2022). A Critical Appraisal of Online Marketing in India. Journal of Higher Education Theory and Practice.
- Preeti Sharma et al. (2021). Qualitative Enquiry on the Online Marketing Based Effective Strategies. Turkish Online Journal of Qualitative Inquiry (TOJQI).
- Preeti Sharma (2021). Impact of Customer Relationship Management on Indian Banking Sector. Journal of the Maharaja Sayajirao University of Baroda.UGC-CARE
Books
- (2023). Research Methodology and Statistics. RLK Enterprises.ISBN978-81-19140-59-6
- (2023). A Decentralized Artificial Intelligence Assisted Scalable Security Framework For End-To-End Authentication Of Future Internet Of Nano Things. Nitya Publications.ISBNASIN: B0CJNNWGB9
- (2009). Business Ethics and Ethos. RBD Publication.
- (2019). Managerial Economics. Lambert Academic Publishing, Germany.ISBN978-620-0-48323-2
Book chapters
- Sales Management for Improved Organizational Competitiveness and Performance Study on Private & Public Hospitals. In Recent Trends and Innovations in Information Technology (RTIIT). AGAR Publications.
- Strategy, Policy, Practice, and Governance for AI in Higher Education Institutions. In Recent Innovations in Engineering, Science and Management (RIESM). AGAR Publications.
Conference papers
- (2014). A Study of Risk Orientation of Retail Investors in Indian Mutual Fund Industry with Special Reference to Rajasthan, India. Global Journal for Research Analysis, Research Conference Committee.Peer-reviewed (not in the indexes above)
- (2011). Indian Mutual Fund Industry and Variables Influencing Investment Behaviour. National Management Conference, Management Research Forum.Peer-reviewed (not in the indexes above)
Experience
-
Professor & Head – School of Management
University of Engineering & Management (UEM), Jaipur, Rajasthan, India
2015 - Present (current)
-
Associate Professor & Coordinator – MBA Program
Suresh Gyan Vihar University, Jaipur, Rajasthan, India
June 2006 - September 2015
-
Marketing Officer
Rajasthan Patrika Pvt. Ltd., Jaipur, Rajasthan, India
19/05/2005 - 15/06/2006
Education
-
2005
MBA (Dual Specialization in Marketing and Finance), Management Studies
Banasthali Vidyapith, Rajasthan, India
-
2013
M.A. in Economics, Economics
Maharshi Dayanand Saraswati University (MDS University), Ajmer, Rajasthan, India
-
2003
B.A. in Economics (Hons.)B.A. in Economics (Hons.), Economics
Sophia College, Ajmer, Rajasthan, India
Supervision & projects
- Completed
Thesis · A Study of Retail Investment Preference in Indian Mutual Fund Industry with Special Reference to Rajasthan
2012
- Ongoing
Thesis · Research in Finance, Human Resource Management, Online Marketing, AI in Higher Education and Organizational Behaviour
2015
- Completed
Dissertation · Management, Marketing, Finance and HR Research Projects
University of Engineering & Management, Jaipur, Rajasthan, India · 2006
- Completed
Funded project · Entrepreneurship Awareness Camp (EAC)
Department of Science & Technology (DST), Govt. of India · Project Coordinator · 2018 - 2019
- Completed
Funded project · Consultancy for Launching Raj Brand Products
Rajasthan State Food and Civil Supplies Corporation (RSFCS) · Consultant
- Completed
Funded project · Marketing Consultancy for New Product Launch
Jindal Steel Pvt. Ltd.
- Completed
Funded project · Opportunities for Women in the Field of Sanganeri Print
Government of India · Consultant / Researcher
Awards
-
Chancellor's Award for Research & Publications
University Administration
-
Global Iconic Award 2023
Academic Leadership Forum · 2023
-
The Super Women Award
Award Committee · 2023
-
Best Women Leader Award
Award Committee · 2021
-
Young Researcher Award
Global Outreach Research & Education Summit · 2019
Events & training
- 21/09/2019
Principal’s Meet · IBS
Role of Academic Leaders: Challenges & Opportunities
- 25/04/2019
Seminar · CII
Women Network Sessions on Inspiring Stories of Women Achievers
- 15/02/2019
HR Conclave · CII
Employment & Employability HR Conclave
- 02/08/2017 - 03/08/2017
Training Programme · Training Programme Committee
Water Budgeting & Management at Local Level
- 21/08/2017 - 25/08/2017
ICT Training Programme · UEM Jaipur
Strategic Management and SWOT Analysis for Institution ExcellenceStrategic Management and SWOT Analysis for Institution Excellence
More mentors in Behavioural Economics
-
-
Dr. Vrunda J. Mehta
Assistant Professor & Principal In-Charge, Finance
-
Dr. Tarika Singh Sikarwar
Head & Professor, Finance