(Prof.) Dr. Deepali Singh
Associate Dean (R&D Cell), Public Administration
Verified by IMPARC
Dr. Sneha Rajput
Professor & Head (Marketing Department), Business Administration · Prestige Institute of Management & Research, Gwalior · Gwalior
IMPARC ID IMP-MM-MGMT-MP-IN-2026-2054
Member since 2026
Expertise
- Satellite Communication & Broadcasting
- Wireless Communication
- Communication Theory
- Cross Cultural Communication
- Organizational Studies
- Public Policy Administration
- Speech Communication
- Telecommunications
- Visual Communication
- Communications
- Public Policy & Administration
- Digital Marketing
- Entrepreneurship
- Human Resources
- Marketing Analytics
- Marketing Strategy
- Sales & Marketing
Mentorship offered
- Operations Consulting
- Digital Strategy Consulting
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Product Launch Support
- Concept Development
- Gap Analysis
- Scientific and Technical Research
- Market Research
- User Research
- Business & Legal Writing
- General Proofreading & Editing
- Copywriting
- Technical Writing
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. Sneha Rajput is a distinguished academician, researcher, and Professor & Head of Marketing at Prestige Institute of Management and Research, Gwalior, with over 18 years of experience in teaching and research. Her expertise spans international marketing, retail management, and behavioral finance, with extensive publications in Scopus, Web of Science, ABDC, and high-impact journals. She has authored and edited multiple books, contributed case studies to Routledge and Taylor & Francis, and actively mentors Ph.D. scholars. She has served as a session chair, keynote speaker, and judge in global academic platforms including the Hult Prize. Her work integrates advanced research methodologies, AI-driven analytics, and global marketing perspectives.
Publications 14
Journal articles
- Mehra, A., Rajput, S., & Paul, J. (2021). Determinants of Adoption of the Latest Version Smartphones: Theory and Evidence. Technological Forecasting and Social Change.
- Rajput, S., Dash, G., Upmanyyu, N., Sharma, B., & Singh, P. (2022). Social Media Campaigns and Domestic Products Consumption: A Study on an Emerging Economy. Cogent Business & Management.
- Sharma, A., Sharma, B. K., Rajput, S., Mehra, A., & Gulati, U. (2023). Digital Branding Adoption by Specialty Eatery Start-ups in the Post-pandemic Environment in India. Cogent Business & Management.
- Upamannyu, N. K., Rajput, S., & Bhakar, S. S. (2023). Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies. FIIB Business Review.
- Sharma, B. K., Sharma, A., Sharma, S., Mahajan, Y., & Rajput, S. (2024). Do the Two-Wheeler Safety Harnesses Effectively Enhance Rider’s Safety? Case Studies on Transport Policy.
Books
- (2025). Retail Innovation in Business Model. IGI Global.ISBN9798369376201
- (2023). Writing and Teaching Cases: A Handbook on an Incredible Research Methodology and Learning. Blue Rose Publication.ISBN978-93-5819-152-3
- (2022). Handbook on Writing Research Paper in Social Science Using Advanced Tools. Blue Rose Publication.ISBN2022
Book chapters
- (2022). Step-by-step Guide to Reference Manager Mendeley. In Handbook on Writing Research Papers in Social Science Using Advance Tools. Blue Rose Publication.
- (2020). Methods of Reliability and Validity. In An SPSS Guide for Tourism, Hospitality and Events Researchers. Routledge, Taylor & Francis.
- Much Needed ‘Pad Man’ for Indian Females to be Dignified: A Case Study on Period Poverty. In Social and Sustainability Marketing. Routledge, Taylor & Francis.
Conference papers
- (2019). Do Emotional Intelligence Always Affect Job Satisfaction? SSRN International Conference Proceedings, International Research Forum.Peer-reviewed (not in the indexes above)
- (2016). Testing the Mediating Effect of Switching Cost on Customer Satisfaction and Customer Retention. 7th International Conference on Excellence in Research and Education, IIM Indore, Indian Institute of Management Indore.Peer-reviewed (not in the indexes above)
- (2014). Customer Switching Behavior: An Evaluation of Factors Affecting Mobile Users in India. Fifth International Conference on Sustainability Management and Power of Innovation, Prestige Institute of Management, Gwalior.Peer-reviewed (not in the indexes above)
Experience
-
Assistant Professor in Marketing
Prestige Institute of Management and Research (PIMR), Gwalior, Madhya Pradesh, India
2009 - 2021
-
Professor (Visiting)
Centre for Peace Studies, Sri Lanka
2024 - Present (current)
Education
-
Awarded in 2015
Ph.D. in Management, Management
Jiwaji University, Gwalior, Madhya Pradesh, India
-
2005
Post Graduation in Management, Management Studies
School of Economics, Devi Ahilya University, Indore, Madhya Pradesh, India
-
UGC-NET Qualified, Management
UGC
Supervision & projects
-
Thesis · Research in Tourism Marketing and Consumer Behavior
- Completed
Dissertation · Retail Management, Tourism Marketing and Consumer Behavior Studies
Prestige Institute of Management and Research, Gwalior, Madhya Pradesh, India · 2009
- Ongoing
Funded project · Investigating Intention to Visit Natural Disaster-Prone Religious Tourist Destinations
ICSSR · Post Doctoral Fellowship Guide · 2 Years
Awards
-
Research Excellence Award
International Conference Committee · 2024
-
Guruvandana Sammaan
Society Committee · 2025
-
Appointment as Visiting Professor
Academic Council · 2024
-
Judge – HULT Prize 2021
HULT Prize Organizing Committee · 2021
Events & training
- 2022
Certification Course · NPTEL (IIT Madras)
Design Thinking: A Primer
- 2021
Certification Course · NPTEL (IIT Roorkee)
Marketing Essentials
- 2021
Faculty Development Programme · AICTE ATAL Academy – KIIT University
Behavioural Finance & Investment Management
- 2021
Faculty Development Programme · AICTE ATAL Academy – Gautam Buddha University
Advances in Management and Research
- 2020
Workshop · Research Shiksha
Systematic Review and Meta-Analysis
More mentors in Satellite Communication & Broadcasting
-
-
Dr. Kadambari
Assistant Professor & Course Coordinator, Journalism
-
Prof. (Dr.) Renu Malaviya
Professor & Former Dean, Faculty of Behavioural Sciences, Education