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Prof. (Dr.) Manoj Kumar Mishra

Assistant Professor, Management Studies · Marwadi University, Rajkot, Gujarat · Rajkot

IMPARC ID IMP-MM-MGMT-GJ-IN-2026-2472

Member since 2026

Expertise
  • Production & Operations Management
  • Business Analytics
  • Data Analysis
  • Business Intelligence
  • Business Statistics
  • Digital Marketing
  • Entrepreneurship
  • Marketing Analytics
  • Marketing Strategy
  • Business
  • Sales & Marketing
  • Research Methodology
Mentorship offered
  • Digital Strategy Consulting
  • Go-to-Market Strategy Consulting
  • Business Strategy Consulting
  • Data Processing
  • Big Data Analytics
  • Statistical Analysis
  • Data Visualization
  • Algorithm Design ? ML (Machine Learning)
  • Predictive Modeling
  • Gap Analysis
  • Scientific and Technical Research
  • Market Research
  • Systematic Literature Review
  • General Proofreading & Editing

Mode: Hybrid · Capacity: More than 5 researchers

Academic links

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About

Prof. (Dr.) Manoj Kumar Mishra is an academician, researcher, and data analytics expert with over 16 years of teaching, research, and academic leadership experience. He is currently associated with Marwadi University, Rajkot, Gujarat. His expertise includes Research Methodology, Business Analytics, Marketing, Data Analytics, and Statistical Modelling using SPSS, AMOS, SmartPLS, R, Python, NVivo, Power BI, and Tableau. He has published 43 research works, including 38 Scopus-indexed publications, and has delivered more than 100 Faculty Development Programmes (FDPs), workshops, and expert lectures across leading academic institutions.

Publications 6

Journal articles

  • Mishra, M. K., Mittal, A., Singh, N., Chaturvedi, D. D., & Srivastava, A. (2026). Overcoming Barriers to Sustainable Production: A Fuzzy DEMATEL Approach to Circular Economy Challenges. Circular Economy and Sustainability.
  • Soni, S., Kushwaha, P., Jain, T., Mishra, M. K., Sharma, D., Kumar, S., & Soni, V. (2026). Fashion With a Conscience: A Review of Sustainable Fashion Landscape Using TCCM Framework. Sustainable Fashion Landscape.
  • Sharma, D., Mishra, M. K., & Kumar, S. (2025). Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding. Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding.
  • Agrawal, A., Sharma, D., & Mishra, M. K. (2025). Memes Matter: Effect of Meme Content Dimensions on Brand Continuance Intention. Journal of Promotion Management.
  • Mishra, M. K., Padhi, A., Sharma, D., & Sharma, U. (2025). Reimagining Communication Pedagogy for Virtual Workplaces: Work-From-Home Study Implications. Business and Professional Communication Quarterly.
  • Mishra, M. K., Sharma, N., & Garg, D. (2025). The Moderating Role of Demographic Factors on OTT Platform Selection by Consumers. International Journal of Business and Emerging Markets.

Experience

  1. Assistant Professor

    Marwadi University, Rajkot

    September 2024 - Present (current)

  2. Assistant Professor

    OP Jindal University, Raigarh

    August 2022 - September 2024

  3. Assistant Professor

    Sushant University, Gurugram

    February 2022 - August 2022

  4. Assistant Professor

    Rukmini Devi Institute of Advanced Studies, New Delhi

    March 2018 - February 2022

  5. Assistant Professor

    Invertis University, Bareilly

    January 2017 - March 2018

  6. Assistant Professor

    Pranveer Singh Institute of Technology

    July 2011 - July 2015

  7. Lecturer

    Sri Venkateshwara College of Engineering & Management

    January 2009 - June 2011

Education

  • Ph.D., Management

    Jagannath University, Jaipur

  • 2007 - 2009

    MBA, Marketing

    Visvesvaraya Technological University, Belgaum

  • 2002 - 2006

    B.Tech., Mechanical Engineering

    Ideal Institute of Technology, Ghaziabad

Supervision & projects

  • Thesis · Green Entrepreneurship and Sustainable Development

    2025

    Completed
  • Dissertation · Consumer Behaviour Towards OTT Platforms

    Marwadi University · 2025

    Completed

Awards

  • IBM Data Analytics Certification

    IBM

  • IIM Jammu Data Analytics Certification

    IIM Jammu

  • Visiting Faculty Empanelment

    IMT-CDL Ghaziabad

  • Lifetime Membership – Institute of Research Organization

    Institute of Research Organization

  • Associated Member – International Institute of Organized Research

    International Institute of Organized Research

Events & training

  • Workshop · IIM Jammu

    Workshop on Data Analytics

  • Certificate Course · IBM

    IBM Data Analytics Certification Programme

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