elaheh sajedi
International Business Development Consultant, Entrepreneurship
Verified by IMPARC
Dr. Manish Kumar Upadhyay
Associate Professor, Management Studies · Gopal Narayan Singh University, Sasaram, Bihar · Sasaram
IMPARC ID IMP-MM-MGMT-BR-IN-2026-2559
Member since 2026
Expertise
- Advertising
- Branding
- Corporate Governance
- Digital Marketing
- Innovation Management
- Management Consulting
- Marketing Analytics
- Marketing Strategy
- Project Management
- Management
- Sales & Marketing
- Consumer Products
- Consumer Goods - General
Mentorship offered
- Go-to-Market Strategy Consulting
- Business Strategy Consulting
- Quality Assurance & Control (QA/QC)
- Market Research
- User Research
- Business & Legal Writing
Academic links
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About
Dr. Manish Kumar is an experienced management academic, researcher and educator with more than 12 years of academic experience and over 10 years of post-Ph.D. experience. He specializes in Management, Marketing, Consumer Behaviour, Branding, Sales Promotion, Entrepreneurship and Indian Knowledge Systems. His academic profile includes Ph.D. supervision, doctoral thesis evaluation, peer reviewing, curriculum and student mentoring, NAAC-related responsibilities, institutional innovation activities, conference organization and faculty development. He is also a Certified Master Trainer in Indian Knowledge System under the Ministry of Education, Government of India.
Publications 7
Journal articles
- (2026). Brand Storytelling in the AI Age: Insights from Indian Mythology and Knowledge Systems. The IUJ Journal of Management.
- (2025). Timeless Leadership: Ancient Indian Wisdom in Modern Organizational Contexts through Lord Ram, Lord Krishna and the Arthashastra. Revista Review Index Journal of Multidisciplinary.
- (2024). Exploring the Impact of Demographic Variables on Consumer Behaviour... Personal Care Products Sector. Revista Electronica De Veterinaria — Scopus.
Book chapters
- (2016). Perception of Female Students towards Humorous Advertisements on Social Media. In Social Media for Business. Excel India Publishers, New Delhi.
Conference papers
- (2025). Cultivating Global Entrepreneurial Excellence: Unpacking the Mindset of Successful Entrepreneurs. 10th PAN IIM World Management Conference, IIM Ranchi.
- (2023). Work Life Balance of Women Entrepreneurs in the Digital Era. Conference:.
- (2023). Digital Transformation and Strategy in the Banking Sector. International Conference on Digital Transformation for Sustainable Business Performance.
Experience
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Associate Professor – Faculty of Management Studies
Gopal Narayan Singh University, Sasaram, Bihar
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Associate Professor
Karnavati University, Gandhinagar, Gujarat
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Assistant Professor
The ICFAI University, Jharkhand
-
Assistant Professor
CIMAGE, Patna
Education
-
2014
Ph.D., Management
Institute of Management Studies, Banaras Hindu University
-
2012
UGC-NET, Management
UGC
-
2009
MBA, Management
Faculty of Management Studies, Banaras Hindu University
Supervision & projects
- Completed
Thesis · Management
Awards
-
Best Faculty Award
Best Faculty · 2021
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Certified Master Trainer – Indian Knowledge System
Ministry of Education, Government of India
-
Successful Ph.D. Supervision
Academic Institution
Events & training
- 2025
Orientation Programme · MMTTC Centre, University of Lucknow
IKS Master Trainers Orientation Programme
- 6 Days
Short-Term Training · BHU with Ministry of Education & UGC HRDC
Indian Knowledge System
More mentors in Advertising
-
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Prof. (Dr.) Sachin Kumar Srivastava
Director IQAC & Dean – School of Business Studies, Business Administration
-
Dr. Saurabh Sharma
Director – Strategy & Branding, Communication Studies