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Dr. C. Sunanda Yadav

Retired Professor and Academic Administrator, Management Studies · Tilak Maharashtra Vidyapeeth, Pune · Pune

IMPARC ID IMP-MM-MGMT-MH-IN-2026-2543

Member since 2026

Expertise
  • Manuscript & Journal Article Writing
  • Qualitative User Research
  • Quantitative User Research
  • SOP & Protocol Writing
  • Textbook Content Writing
  • Continuing Medical Education (CME) Training
  • Meta-Research
  • Research Methodology
  • Skills Training
  • Technical & Scientific Writing
  • User Research
  • Research
  • Training & Instruction
  • Crisis Management & Emergency Preparedness
  • Human Resources
  • Innovation Management
  • Intellectual Property Law
  • Management Consulting
  • Management Information Systems
  • Project Management
  • Risk Management
  • Sustainable Development
  • Management
  • Educational Administration
  • Leadership
Mentorship offered
  • Healthcare Consulting
  • Scientific and Technical Consulting
  • Scientific and Technical Research
  • Market Research
  • Medical Writing

Academic links

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About

Dr. C. Sunanda Yadav is a senior academician, researcher and management professional with more than 38 years of experience in teaching, research, academic administration, training, marketing and commercial management. Before retiring in July 2026, she served at Tilak Maharashtra Vidyapeeth, Pune, as Professor and Head of the Ph.D. Department, Chairman of the Research and Development Cell and Controller of Examinations.

She holds a Ph.D. in Management and specializes in marketing, tourism management, research methodology, sustainable development, academic quality and soft-skills training. She has guided nine awarded Ph.D. scholars, currently guides six research scholars, and has authored 42 research publications and two book chapters. Her contributions to teaching and research have been recognized through the Dr. A.P.J. Abdul Kalam Lifetime Achievement National Award and the Nirmitee Award for SDG 2023.

Publications 12

Journal articles

  • Rupali Ghorpade and Sunanda Yadav C. (2024). A Study on Consumer Perception and Behaviour Towards Online Buying. Arthashastra Indian Journal of Economics and Research.
  • Sunanda Yadav C. and Lazaree Gokhale (2024). A Study of Problems and Challenges in Alternate Employment Opportunities of Sanitation with Special Reference to SDGs. Arthashastra Indian Journal of Economics and Research.
  • Sunanda Yadav C. and Shital Sonawane (2024). Understanding Community-Based Tourism: Opportunities and Challenges. Arthashastra Indian Journal of Economics and Research.
  • Sunanda Yadav C. and Shital D. Sonawane (2024). Impact of Pollution on Tourism. Mahratta Multidisciplinary Journal.
  • Shital D. Sonawane and Sunanda Yadav C. (2024). Study on Plastic Waste: Environmental Impacts and Future Directions. Mahratta Multidisciplinary Journal.
  • Sunanda Yadav C. and Dhairyashil S. Bhandare (2024). A Study of Electoral Literacy Amongst Learning Youth in Pune City. Mahratta Multidisciplinary Journal.

Books

  • Media Management.

Book chapters

  • (2013). Strategy, Scenarios and Global Shift in Retail Banking.. Excel Books.

Conference papers

  • (2019). Power and Perils of Puffery in Pharmaceutical Advertising. International Conference on Media Ethics, SSRN..
  • (2019). Cultural Trails of the Nirmal Art. National Seminar on Literature, Art and Archaeology.
  • (2019). Digital Transformation: Study of Back-Office Challenge., Institute of Technology and Management.
  • (2018). Inequality in the Healthcare System in India: A Critical Analysis. National Conference on Rural Empowerment and Entrepreneurship.

Experience

  1. Controller of Examinations

    Tilak Maharashtra Vidyapeeth, Pune

    April 2023/July 2026

  2. Head, Ph.D. Department and Director, Department of Management

    Tilak Maharashtra Vidyapeeth, Pune

    September 2015/May 2017

  3. Faculty Marketing

    Amity Global Business School, Hyderabad

    July 2014/July 2015

  4. Professor and Head, MBA; In-charge Principal

    Abhinav Hi-Tech College of Engineering, Hyderabad

    June 2012/2014

  5. Faculty and Academic Coordinator

    Le Magnus School of Management, Hyderabad

    January 2011/April 2012

Education

  • Postgraduate Diploma in Business Management, Marketing

    Symbiosis, Pune

  • Diploma in Hotel Management and Catering Technology, Hospitality Management

    Maharashtra State Institute of Hotel Management and Catering Technology

  • Diploma in Hotel Management, Hospitality Management

    London College of Management, UK

  • Diploma in Training and Development, Training the Trainers

    Indian Society for Training and Development, Ministry of HRD, Government of India

Supervision & projects

  • Thesis · Various Management and Interdisciplinary Research Topics

    2026

    Ongoing
  • Thesis · Various Research Topics

    Completed

Awards

  • Dr. A.P.J. Abdul Kalam Lifetime Achievement National Award

    International Institute for Social and Economic Reforms, Bengaluru

  • Nirmitee Award for SDG

    Skilletz Foundation, Pune · 2023

  • Best Paper Award

    Ajanta Publication/Associated Academic Event · 2018

  • Best Paper Recognition

    2017

Events & training

  • FDP · ISMS Group of Institutions

    Ethics in Research

    2023
  • National Seminar · SNDT Arts and Commerce College for Women

    New NAAC Accreditation Process

    2018

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