Dr. Smriti Shukla
Assistant Professor, Management Studies · Dr. D.Y. Patil B-School, Pune, Maharashtra, India · Pune
IMPARC ID IMP-MM-MGMT-MH-IN-2026-2324
Member since 2026
Mentorship offered
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. Smriti Shukla is an emerging academician and researcher specializing in marketing, consumer behaviour, and social marketing. She holds a Ph.D. in Management from Symbiosis International University, Pune, with research focusing on women’s consumer behaviour in feminine hygiene products. She is currently serving as an Assistant Professor at Dr. D.Y. Patil B-School, Pune, and has prior experience at Pune Institute of Business Management and IIM Lucknow as an Academic Associate. Her expertise includes market research, AI in marketing, and phygital consumer behavior. Dr. Shukla has a strong research profile with multiple publications in ABDC, Scopus, and Web of Science indexed journals, along with book chapters and a published book. She has also actively contributed to research projects, conferences, and academic administration, including mentoring MBA students and coordinating academic initiatives
Publications 6
Journal articles
- Kidwai, A. & Shukla, S. (2026). Prioritization of Sustainable Development Goals through a Systems Lens. International Social Science Journal.Scopus DOI 10.1111/issj.70048
- Misra, V. & Shukla, S. (2025). Factors influencing acceptance of drones as delivery option. International Journal of Business Performance and Supply Chain Modelling.
- Shukla, S. & Sanjeev, R. (2024). Promoting women's shift towards reusable feminine hygiene products. Journal of Cleaner Production.
Books
- (2024). Marketing in the Age of Human-Centered Innovation. Scientific International Publishing House.ISBN9789357620963
Book chapters
- (2025). Female Educators: Stimulators for Adult Women Higher Education. In Apple Academic Press Publication. Apple Academic Press.
Conference papers
- (2021). AI-Powered Consumer Behavior & Feminine Hygiene Research. IIMs, International Conferences (AIM-AMA, ISDSI etc.), Various Institutions.Peer-reviewed (not in the indexes above)
Experience
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Assistant Professor
Dr. D.Y. Patil B-School, Pune
Nov 2025 - Present (current)
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Assistant Professor
Pune Institute of Business Management (PIBM)
June 2025 - Oct 2025
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Academic Associate (Marketing)
Indian Institute of Management Lucknow
June 2022 - March 2025
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Research Intern
Ministry of Women and Child Development
Oct 2021 - March 2022
Education
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2020-2025
Ph.D. (Management), Management
Symbiosis International University, Pune
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2014-2017
B.Com, Commerce
University of Lucknow
Supervision & projects
- Completed
Dissertation · MBA Internship & Research Projects (50+ Students
Various Institutions
- Completed
Funded project · Managing Disruption in Girls’ Education through Sustainable MHM Practices
Symbiosis International University · Research Contributor
Awards
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UGC NET Qualification
Government of India · 2019
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Junior Research Fellowship
Academic Institution · 2020
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Best Paper Awards (International Conferences)
Conference Committees · 2020-2021
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Commendable Work Appreciation
Academic Committee · 2023
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Data Analytics Excellence Ranking
Academic Institution · 2021
Events & training
- 2018-2025
Workshop / FDP / Seminar · IIM Lucknow, ICSSR, Symbiosis, Universities
FDPs on Research, Data Analytics, AI, Marketing & Sustainability