Dr. Ritika Singh
Associate Professor, Marketing · Balaji Institute of Technology & Management (BITM) · Pune
IMPARC ID IMP-MM-MGMT-MH-IN-2026-2177
Member since 2026
Mentorship offered
Academic links
IMPARC never shows members’ e-mail or phone. Messages go through IMPARC and are forwarded to the member.
About
Dr. Ritika Singh is an accomplished academician and researcher with over 12 years of experience in teaching, research, and academic leadership in the field of management and marketing. Currently serving as Associate Professor at Balaji Institute of Technology & Management (BITM), Pune, she has demonstrated excellence in curriculum delivery, research supervision, and academic program development.
She holds a Ph.D. in Marketing and is a Gold Medalist in MBA. Her research contributions are widely published in SCOPUS-indexed national and international journals, focusing on contemporary domains such as consumer behavior, sensory marketing, advertising effectiveness, and influencer marketing.
Dr. Singh has played a key role in leading academic initiatives, including international collaborations such as Case Quest 2.0 in partnership with MANCOSA University, South Africa. She actively contributes to faculty development programs and integrates emerging technologies like AI in marketing education, reflecting a forward-looking academic approach.