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Dr. M. Karthik

Associate Professor, Management Studies · Vishnu Women's University, Bhimavaram · Bhimavaram

IMPARC ID IMP-MM-MGMT-AP-IN-2026-2547

Member since 2026

Expertise
  • Employee Training
  • Digital Marketing
  • Entrepreneurship
  • Financial Technology
  • Human Resources
  • Innovation Management
  • Marketing Strategy
  • Finance
  • Leadership
  • Training & Instruction
Mentorship offered
  • Data & AI
  • Operations Consulting
  • Financial Consulting
  • Digital Strategy Consulting
  • Go-to-Market Strategy Consulting
  • Business Strategy Consulting
  • Manufacturing
  • Scientific and Technical Research
  • Market Research
  • Technical Writing

Mode: Hybrid

Academic links

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About

Dr. M. Karthik is an Associate Professor of Management Studies with extensive academic, research, and industry experience in Human Resource Management, Marketing, organizational development, entrepreneurship, finance, and management education. He holds a Ph.D. in HRM and has contributed extensively to research publications, conference presentations, academic mentoring, and professional development programmes. His research interests also extend to emerging applications of Artificial Intelligence, IoT, digital marketing, talent management, and technology-enabled HR practices.

Publications 8

Journal articles

  • (2025). Impact of Training and Development Practices on Employee Productivity in Corporate Firms. European Economic Letters.
    ABDC
  • (2023). Impact of Digital Marketing on Sales Growth. Journal of Research Administration.
    Scopus
  • (2023). Effect of Relational Connections and Cooperation of Chief Managers V/S Team Members Concerning IT/ITES Organizations in India – A Study. The Seybold Report.
    Scopus

Books

  • (2024). Modern Marketing Management. Leilani Katie Publication and Press.
    ISBN978-93-6348-247-0

Book chapters

  • (2023). Indian Telecom Sector: The Future Destination. In Transition from Industry 4.0 to Industry 5.0: Radical Changes in Indian Business Environment.
  • (2017). Common Property Resources and Grazing Dairy Cows: Strengthening Explanations. In Common Property Resources: Issues and Challenges.

Conference papers

  • (2025). AI-Optimized Training Recommendations with Biometric Data for HR and Finance Excellence. IEEE International Conference on Intelligent and Cloud Computing (ICoICC), Bhubaneswar, India.
  • (2025). AI-Driven Talent Acquisition: Predicting Employee Success in Indian Public Sector Recruitment. International Conference on Intelligent Computing and Knowledge Extraction (ICICKE), Bengaluru, India.

Experience

  1. Associate Professor

    Vishnu Women's University, Bhimavaram

    05 January 2022 / Present (current)

  2. Assistant Professor

    St. Joseph University, Dimapur, Nagaland

    25 July 2018 / 04 January 2022

  3. HR & Admin Cum Internal Auditor

    Aravind Air Conditioners Sales and Services Pvt. Ltd., Bengaluru

    June 2013 / May 2015

  4. Cashier Cum Appraiser (CCA)

    FedBank Financial Services Ltd.

    10 June 2011 / 05 June 2013

Education

  • 2019

    Ph.D., Human Resource Management (HRM)

    Annamalai University, Tamil Nadu

  • 2010

    MBA, HRM & Marketing

    Hindusthan College of Engineering & Technology – Anna University, Coimbatore

  • 2008

    B.Sc., Zoology

    Bishop Heber College – Bharathidasan University, Trichy

Supervision & projects

  • Funded project · A Comparative Study of Training and Development Practices Adopted in Co-operative and Private Dairy Plants

    Tamil Nadu State Full-Time Ph.D. Scholars Incentive Scheme · Ph.D. Research Scholar / Principal Researcher

    Completed

Awards

  • Dr. A.P.J. Abdul Kalam Memorial Excellence Award

    Leilani Katie Publication and Press with LKP Academy, Madurai · 2025

  • International Award for Excellence in Innovation and Research

    DMI St. John the Baptist University, Malawi with MSRSDET · 2024

  • Conference Chair – ICASEM 2024

    Vidya Vihar Institute of Technology & RSP Conference Hub · 2024

Events & training

  • Asia Conference on Innovation and Emerging Technology – Paper Presentation · Pimpri Chinchwad College of Engineering & Research, Pune

    Predictive Marketing and Sales Analytics Using Machine Learning for Small and Medium E-Commerce Enterprises

    2026
  • National Conference – Paper Presentation · Thiru A. Govindasamy Government Arts College, Tindivanam

    Opportunities and Challenges of Digital Entrepreneurship Towards Sustainability

    2025
  • International Conference – Paper Presentation · CMR University, Bengaluru

    AI-Driven Talent Acquisition: Predicting Employee Success in Indian Public Sector Recruitment

    2025

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