Dr. J. Srinivasan
Assistant Professor of Commerce, Commerce · SRM Institute of Science and Technology · Chennai
IMPARC ID IMP-MM-COM-TN-IN-2026-2319
Member since 2026
Mentorship offered
Mode: Hybrid · Capacity: More than 5 researchers
Academic links
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About
Dr. J. Srinivasan is a dedicated academician and researcher in Commerce with specialization in banking, marketing, e-commerce, and financial services. He holds a Ph.D. in Commerce and has a strong academic foundation with M.Phil., M.Com, and B.Com degrees along with additional certifications in programming and accounting tools. He is currently serving as an Assistant Professor at SRM Institute of Science and Technology, Chennai, with prior teaching experience across multiple reputed institutions. His academic contributions include 40+ research publications, including Scopus-indexed papers, and participation in numerous national and international conferences. Dr. Srinivasan has also contributed to research innovation through patent publication and active participation in FDPs, workshops, and academic events. His expertise includes data analysis tools such as SPSS and AMOS, and he actively engages in mentoring students and delivering research-oriented training programs.
Publications 4
Journal articles
- J. Srinivasan (2015). Employees Morale in Fireworks Industry Sivaka. Asia Pacific Journal of Marketing & Management Review.UGC-CARE
- J. Srinivasan (2017). Digitalization of Banking Sector in Recent Times. Asia Pacific Journal of Research.Peer-reviewed (not in the indexes above)
- J. Srinivasan (2023). Impact of Digital Transformation in Retail Brand Outlet in South Tamil Nadu. Journal of Data Acquisition and Processing.Scopus DOI 10.5281/zenodo.776889
Conference papers
- (2015). Multiple Research Papers in Commerce, Banking & Marketing. National & International Conferences, Various Institutions.Not indexed
Experience
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Assistant Professor of Commerce
SRM Institute of Science and Technology
Feb 2022 - Present (current)
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Assistant Professor of Commerce
Kalasalingam University
Oct 2021 - Jan 2022
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Assistant Professor of Commerce
Thiagarajar Arts and Science College
Mar 2021 - Nov 2021
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Assistant Professor of Commerce
Sri Krishna Arts and Science College
May 2017 - June 2020
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Assistant Professor of Commerce
Sri Krishnasamy Arts and Science College
June 2016 - May 2017
Education
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Completed 2022
Ph.D. (Commerce), Commerce
Sri SRNM Arts & Science College
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2010-2013
B.Com (E-Commerce), Commerce
ANJAC Arts & Science College
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2013-2015
M.Com (Computer Applications), Commerce
Hindustan Arts & Science College
Supervision & projects
- Completed
Dissertation · Commerce & Banking Research Projects
Various Institutions
Awards
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Best Young Faculty Awar
Academic Body · 2018
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Gold Medal in Academic Performance
Academic Institution · 2010- 2013
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Academic Council Member
Institutional Authority · 2012- 2013
Events & training
- 2015-2025
Workshop / FDP / Seminar · Various Institutions (SRM, ISAR, TCS, etc.)
Research Methodology, SPSS, Data Science, FDP Programs